Media AM - A review of the new NME; Digital adspend forecast to become 51% of UK market in 2016; App store's number one mobile ad blocker removed

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21st September 2015

Media on trial: A review of the new NME After 63 years, music magazine the NME went free on Friday (18 September). So we asked Havas Media's head of outdoor, newsbrands and radio, for her first-look review. Digital adspend forecast to become 51% of UK market in 2016 More than half of all UK adspend will be digital next year, Carat has predicted, with the total market to grow by 6.4 per cent in 2015. App store's number one mobile ad blocker removed by founder after just 36 hours Peace, the smartphone ad blocker which raced to the top of the Apple paid app store chart last week, has been removed by its founder after less than two days on the market. My Media Week: Lawson Muncaster From a charity abseil scaling the Lloyd’s building to celebrating City AM’s tenth anniversary in style, Lawson Muncaster, managing director of City AM is on a high this week. Condé Nast's Bob Sauerberg to become US CEO Bob Sauerberg has been named as the next US chief executive of Conde Nast, the magazine publisher of Vogue, Vanity Fair and GQ. Vice UK appoints Guardian's Rebecca Nicholson as editor-in-chief Vice, the global youth media company, has named the Guardian's live features editor Rebecca Nicholson as its UK editor-in-chief. My Media Week: Mike Buckley We join Mike Buckley, the managing director of Attitude Media, has come a long way since Our Price. Out to lunch with Boisdale Life and David Emin: Mark Hollinshead David Emin invites Mark Hollinshead, CEO of Great Run and a non-executive director of Dentsu Aegis' regional business, to join him for lunch and share some of his experiences, from his humble beginnings at David Cocks Advertising to his career at the Mirror Group. PAMCo names Jan Gooding as chair and appoints Ipsos Mori for new measurement service The newly created Publishers Audience Measurement Company, PAMCo, has announced that Jan Gooding, the group brand director at insurance company Aviva, is joining as chair of the organisation. Latest blogs Engineering value in a consolidating market In a rapidly consolidating marketplace it is more important than ever for media companies and publishers at every level to stand out. I want an open relationship with the Times Newspapers will always struggle if they see online news as an extension, rather than the focus, of its core product, says the associate director of brand consultancy Flamingo. A cruel reminder of the power of print News brands have absolute dedication to tackling difficult issues and making them resonate with their audiences, says Zoe Harris, the group marketing director at Trinity Mirror. Why publishers' brand strategy must be fluid and flexible Jerry Wright, the chief executive of ABC, warns not to place too much faith in false dawns or recent sunsets in the publishing sector. Cinema isn't losing anyone's attention anytime soon Digital Cinema Media's chief executive says cinema advertising ensures brands can be sure they are reaching their target audiences with minimum wastage. Head of Sales and Business Development for Exciting Music and Lifestyle brand! , LND Recruitment Up to £40,000 + great company perks and uncapped commission, London (Greater) Account Manager - Media Agency- Entertainment/Youth brands , Shape Media up to £30,000 basic + bonus + benefits, London (Central), London (Greater) Advertising Sales Executive - Leading Media Brand , Shape Media £20,000 rising to £22,000 base + uncapped monthly commission. OTE £29K, Central London Media Planning Controller - Sky , Sky car, pension, healthcare, free sky, London Assistant Media Planner , Sky negotiable, Middlesex

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