Social Media Week London 2015 - BuzzFeed’s social secrets and the recipe for a great social story, "war" between ad blockers and media, Under Armour’s social network plans

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Founder of blocker for ad-blockers tells media: 'It's war' 18 September 15, Kate Magee Ben Barokas, the founder and chief executive of Sourcepoint and a former Google executive, is at Dmexco, where he described the battle between ad blockers and the media industry as "war."     18 September 15 Why Under Armour’s social network ambition is ultra fit From Net-a-Porter’s Net Set to Penguin’s My Independent Bookshop, it’s not a radically new idea for brands to launch their own social networks. But Under Armour’s ambition to rival mainstream networks... read more   18 September 15 Can vloggers have their cake and eat it? In recent years, brands have unsurprisingly focussed on prolific vloggers, such as Zoella, for association and reach. In a bid to keep up, the ASA published a guide encouraging transparency and drawing... read more   18 September 15 Can Nescafé tap in to a vein of cultural relevance on Tumblr? Nescafé has announced it will be moving all of its global and local websites onto the Tumblr platform with high hopes of engaging a younger generation of passionate coffee drinkers. At first glance, it... read more   18 September 15 The Daily Poke: Techie brekkie What better way to start the day than with a Tummy Rumbling Amplification Device to let the family know how hungry you are? Or how about a head-mounted crane to load up your bowl with flakes and add the... read more     BuzzFeed's social content and distribution secrets 17 September 15, Samantha Edwards Jonathan Davies, BuzzFeed's director of brand partnerships, Europe, has revealed the media company's top tips for content creation and themes, as well as the best methods for distribution on social.   The recipe for telling a great story on social 17 September 15, Samantha Edwards Once upon a time, Adam Etheridge and David Watson, executive director and executive creative director, respectively, at video marketing agency Aspect, explained the six fundamental ingredients needed for... read more   Volkswagen revs up smartphone integration into vehicle line 18 September 15, Adam Olson Funnymen show off features of vehicle touchscreen in new series   BMW picks Oliver for UK digital account 18 September 15, Omar Oakes BMW, the German car manufacturer, has appointed Oliver as its UK digital agency after a competitive pitch.   No digital wall in China, JD.Com's VP tells Dmexco 18 September 15, Kate Magee There is no digital wall of China for global businesses, JD.Com's vice president Kate Kui has said.                 Senior Planner   £34k Dot-Gap, London Central   Head of Customer Campaigns   Competitive Tesco, Hertfordshire   Product Manager - Ad Serving Platforms   Competitive Tesco, London, Farringdon   European Business Director - FMCG   £70000 - £75000 per annum The Great & The Good, West London   Proposition & Acquisition Executive   Negotiable EE, London   Acquisition Marketing Controller - NOW TV (12m FTC)   Negotiable Sky, London   Head of Marketing - Sky Vision   Negotiable Sky, West London   Social Media Manager   to £30,000 (depending on experience) Speed, Bristol (City Centre), City of Bristol   Marketing Consultant   From £41,364 National Trust, Flexible base (York, Altrincham, Manchester, Grasmere)   Head of Campaigns & Retail   Negotiable Sky, West London               See all jobs

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