Nescafe and Google’s virtual reality coffee farm, digital distraction, Apple Watch, emotion and tech in Coca-Cola’s ads, YouTube’s shopping ads

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Nescafe and Google team up for virtual reality coffee farm 30 September 15, Sara Spary Nescafe has partnered with Google to show consumers what life is like on a coffee farm using a 360 degree immersive app.     30 September 15 The end is not nigh: Why concerns about digital distraction are overblown Stanley Green was a Soho legend. Six days a week, from 1968 to 1993, he set off at dawn for the 12-mile cycle to London's West End. His trip was somewhat more precarious than it needed to be as he... read more   30 September 15 Using emotion and tech to replicate the success of Coca-Cola adverts (Coca-Cola) Every time you think of Christmas advertising, the one that stands out is Coca-Cola's seminal 'Holidays are Coming'. Even thinking about it now, it releases warm emotions of happiness, contentment... read more   30 September 15 The Daily Poke: Your time is up The bucket, kicked. The farm, bought. The ghost, given up. Death is the one thing we all live with, and yet it's something we're reluctant to talk about. Which is rather challenging for those... read more   30 September 15 Six thoughts from Dmexco Not long after Dmexco has taken place, Nigel Gwilliam, IPA's head of media and emerging tech, takes a look at six poignant moments of the annual event and what the digital marketing industry can... read more     Apple Watch's long-term success relies on haptic nudges permeating daily culture 30 September 15, Mel Exon Wearable technology is no longer just for 'geeks and chics'. Apple Watch's clever little tricks could be a big help in improving how well we work.   YouTube launches shopping ads and helps brands promote apps 29 September 15, Gurjit Degun YouTube has launched shopping ads similar to those available on Google and is helping brands promote mobile apps.                 Community Manager   £30k Dot-Gap, London (Central)   Campaign Manager   Flexible Direct Recruitment, London (East), London (Greater)   Strategy Director, edgy global brand consultancy, London   £70000 - £90000 per annum Gabriele Skelton, City of London   Head of Customer Campaigns   Competitive Tesco, Hertfordshire   Product Manager - Ad Serving Platforms   Competitive Tesco, London, Farringdon   Proposition & Acquisition Executive   Negotiable EE, London   Digital Experience Manager   Competitive HSBC, London   Head of Brand - P&O Cruises   Competitive + pension + great benefits Carnival UK, Southampton, Hampshire   Innovation Delivery Manager x 2   Up to £35,000 p.a. + excellent benefits Cancer Research UK, London   Internal Communications Business Partner   Negotiable Sky, Middlesex               See all jobs

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