Spotify unveils Galileo media planning tool, no ban for Miley Cyrus' MAC Cosmetics ads, and ITV to bring together all online services on one platform

View in web browser   |   Add to safe senders Daily News 23rd September

Spotify unveils Galileo media planning tool 23 September 15, Omar Oakes Spotify has launched a media planning tool that can deliver bespoke media plans, as it looks to improve its sales offer to agencies.   No ban for Miley Cyrus' 'sexually suggestive' MAC Cosmetics ads 23 September 15, Omar Oakes Outdoor ads which featured singer Miley Cyrus in a suggestive pose have not been banned by the ads watchdog, despite complaints that they were offensive and overtly sexual.   ITV to bring together all online services on one platform 23 September 15, Maisie McCabe ITV is bringing together all of its online services, TV channels and on-demand under a single brand, The ITV Hub.   Sky's poltergeist thriller promo shown too early on ITV, rules ASA 23 September 15, Omar Oakes An ad for a Sky Living thriller starring Timothy Spall, which was broadcast on ITV before the 9pm watershed on a Sunday, breached the advertising code, the ASA has ruled.   Breakfast Briefing: VW chief appeals for trust, brands' energy pledge, and charities face marketing crackdown 23 September 15, Daniel Farey-Jones Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. In today's news, the boss of Volkswagen apologises and asks for trust, brands including Starbucks... read more   Anil Pillai quits DigitasLBi 22 September 15, Gurjit Degun Anil Pillai, the chief executive at DigitasLBi for the UK, Middle East and Africa has stepped down after 19 years at the agency to "take on a new set of challenges".   Lidl's marketing investment has boosted discounters' growth 22 September 15, Sara Spary Lidl's investment in its 'Lidl Surprises' campaign has helped it bolster a new market share high of 4.2%, according to the latest figures from Kantar Worldpanel.   Rebekah Brooks returns to PA Group board 22 September 15, Gurjit Degun Rebekah Brooks has taken on the role of non-executive director again at the PA Group, the parent company of the Press Association.   MBA picks up 4Com ahead of new phone brand launch 22 September 15, Gurjit Degun 4Com, the Bournemouth-based tech business that distributes Samsung phones, has appointed MBA to help it launch a phone brand in the UK.   Doritos makes rainbow crisps in support of LGBT rights 22 September 15, Sara Spary Doritos has made a limited edition run of rainbow coloured tortilla chips in support of the LGBT community in the US.   McDonald's Alistair Macrow on multi-channel advertising as part of a brand's CRM armoury 23 September 15, Alistair Macrow Throughout September, Marketing will be celebrating the 60th anniversary of TV advertising in the UK with a series of articles penned by influential industry leaders. The aim is to explore where TV advertising... read more   Tries and Fails: which brands are winning the Rugby World Cup - week one 23 September 15, Richard Gillis As the tournament revs up, we look back over the first week in brands - and pick out eight rugby themes that characterised the start of the Rugby World Cup 2015   What the Rugby World Cup tells us about the evolution of sports sponsorship 23 September 15, Ben Cronin Sponsorship wins when brands consider activation alongside bidding rights and don't pay for rights they don't need, says Starcom Mediavest Group's UK managing director, sports.   Will the rugby prove a home win for ITV? 22 September 15, Ian Stevens If ITV can use this opportunity to extend beyond its populist commercial home ground, it can re-define its own brand, says the head of audiovisual at MEC.   Ad blocking is the new normal, we'd better all get used to it 22 September 15, Andrew Pemberton A storm is brewing in digital advertising and social media marketing. But ad blocking is just the tip of the iceberg, says Andrew Pemberton, director, Furthr.   Creating the most iconic TV ads: CMOs on why their brands' ads have enduring appeal 22 September 15, Staff As the TV ad break turns 60 today, Marketing has canvassed the views of CMOs at brands which produced some of the most memorable TV ads to find out why their efforts stand out from the pack.   Watch: Paddy Power unveils 'the American Dentist' video in Cecil the Lion spoof 22 September 15, Sam Burne James The controversial betting firm Paddy Power has released a video of Rugby World Cup tipster, the 'American Dentist', a parody of Walter Palmer, the Minnesota dentist who gained global notoriety in July... read more   Chocolate fans can now buy friends a 'GROUCHY' Snickers bar 23 September 15, Daniel Farey-Jones The Mars brand has extended "You're not you when you're hungry" with an assortment of hunger symptoms in place of the Snickers logo   Visit Seattle shows the Emerald City to Seattle virgins 22 September 15, Adam Olson Publicis Seattle shoots series of films about first impressions of the city   Turkish Airlines "how do you make a Didier" by Crispin Porter & Bogusky London 22 September 15, After chasing Barcelona striker Lionel Messi across the world in previous campaigns, Didier Drogba flies solo in the new TV ad for Turkish Airlines.                 Client Data Strategist   £50k Dot-Gap, London (Central)   Digital Executive   £29,081 (Inclusive of London Weighting) The Zoological Society of London (ZSL), Regent's Park, London   Head of Customer Campaigns   Competitive Tesco, Hertfordshire   Product Manager - Ad Serving Platforms   Competitive Tesco, London, Farringdon   Proposition & Acquisition Executive   Negotiable EE, London               See all jobs

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