This week's most read features and opinions: Clients on why agencies are still essential, Life-changing tech, Brands turn to Snapchat

view in web browser add to safe senders list September 13, 2015 Campaign Sunday Best

This week's top features and opinions 'The future belongs to those who create it' Kate Magee Industry pundits have predicted the demise of creative agencies since the early 90s but, as Kate Magee discovers, global clients value their partners' objective, strategic and creative support more than ever The tech that changed my life Staff As adland's digital natives decamp to Cologne for a few days to talk about bridging the 'digiconomy' at Dmexco, Campaign asks the industry about the technology that has had the biggest impact on working life. Brands turn to Snapchat for first dibs on millennials David Benady The relaunched Discover news service dangles that elusive youth market, but challenges abound, David Benady writes Don't beat around the bush - it's still all about creativity Claire Beale I love Jonathan Mildenhall's quote on the new agency model. Surviving ten years as a media independent Jenny Biggam As the7stars turns ten, Jenny Biggam reveals how the minnow has been able to swim among sharks in the unforgiving media waters Mind games: How can behavioural economics help brands? Kate Magee If a central behavioural economics unit can save the government £300m, could the discipline help brands make similarly large sums? Kate Magee attended the Behavioural Exchange conference to find out more Agencies: make sure you take credit for your ideas Jonathan Trimble 18 Feet & Rising was stung recently when a client claimed one of the agency's ideas as its own. Its chief executive, Jonathan Trimble, says the agency model needs to evolve to ensure attribution cannot be lost A view from Dave Trott: Control the context Dave Trott Pete Waterman was the founder of Stock Aitken Waterman. Is oversupply of advertising a threat? Staff Are advertisers in danger of turning consumers away en masse as commercial creep becomes a gallop and the search for ad space grows ever-more relentless? Is Rebekah Brooks' return to News UK a positive move? Gurjit Degun Will the former News International chief kick-start the publisher or bring more controversy, Gurjit Degun asks Take pride, not just in your work but in who you are Scott Knox I should've followed my mum's advice. Diary: Flamin' cheeky? Burger King caused a flurry of excitement last month when it offered to co-operate with McDonald's. Why we're loving: Samuel Abrahams, director, Blink Staff Abrahams directed the short film Offline Dating, which features his friend Tom attempting to find a date offline. Things we like: City AM's birthday makeover The London business freesheet is celebrating its tenth anniversary this week with a redesign. Surveillance culture puts data-led marketing at peril Paul Frampton In the race for immediate gratification from your latest gadget or app download, when was the last time you dwelled for more than seconds on the terms and conditions? Global viewpoint from New York Marie-Claire Barker New Yorkers are renowned for being hard workers, reported as having the longest working week in the US. On the Campaign couch: Does advertising create stereotypes? Jeremy Bullmore Do you think advertising ever creates stereotypes or does it just parrot ones that already exist? History of advertising - No 146: Facebook ads Staff On an afternoon in November 2007, Mark Zuckerberg, Facebook's founder, stood before an audience of corporate bigwigs and representatives of the Madison Avenue agency establishment to announce what was arguably the start of social media advertising. Campaign Jobs Head of Customer Campaigns Competitive Tesco, Hertfordshire Product Manager - Ad Serving Platforms Competitive Tesco, London, Farringdon Proposition & Acquisition Executive Negotiable EE, London Head of Campaigns & Retail Negotiable Sky, West London See all jobs

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