Posterscope names Whyte CEO, Behind the making of O2's rugby campaign, How a Mad Men star builds her personal brand

view in web browser add to safe senders list September 11, 2015 Campaign Daily Fix

Latest news Posterscope names Whyte UK CEO Michelle Perrett Posterscope, the Dentsu Aegis out-of-home (OOH) specialist, has appointed Stephen Whyte as its UK chief executive. Watch: Behind the making of O2's 'wear the rose' ad for England Rugby Helen Hoddinott This week O2 launched its first animated campaign for England Rugby ahead of the World Cup, which begins on 18 September. How Christina Hendricks steers her personal brand without social media Emily Tan, Campaign Asia-Pacific Much like her Mad Men character Joan Holloway, Christina Hendricks is classy, intelligent and in full control of her presence both onscreen and online. 'It's just a bottle of Oasis' says aloof voiceover in no-frills TV ad Michelle Perrett Oasis, the Coca-Cola owned juice brand, has launched the next phase of its 'O refreshing stuff' campaign with a TV ad that continues its aloof theme. Guardian reorganises commercial operations Michelle Perrett Guardian News & Media (GNM) has restructured its commercial operations into three business units focusing on readers, agencies and clients, and print. DLKW Lowe hires Ogilvy's Denis Kakazu for new head of art role Michelle Perrett DLKW Lowe has appointed Denis Kakazu to the newly-created role of head of art. Radiocentre hopes to ensure trust in radio ads with Trustmark Michelle Perrett Radiocentre, the trade body for commercial radio, has launched Trustmark, a new initiative to reassure listeners that they can trust radio ads. Campaign Viral Chart: Pot Noodle's boxing hero ad tops most shared chart Gurjit Degun Pot Noodle's latest ad follows a young man trying to make it in the boxing world and has been shared more than 145,000 times in the past week. UKOM appoints Ian Dowds as first chief executive Michelle Perrett UKOM, the UK's industry-recognised online media measurement for advertisers, has appointed Ian Dowds as its first chief executive. Brands expect to use media agencies less by 2020, says marketers' survey Michelle Perrett Marketers will use fewer media agencies and bring more work in-house by 2020, according to research by the media consultancy MediaSense. Apple's new releases are a shot in the arm for screen convergence and digital TV Dan Chapman MediaCom's head of digital explains why Apple's latest releases bring us closer to the eradication of devices. Here's the best ad for a cemetery you'll see this week Douglas Quenqua The client had a little money set aside to try something provocative. The result? The Quitbit. The Work Oasis "Oceleb" by The Corner World's talking about: Serena Williams unmatched Private view: Carlo Cavallone and Yelena Gaufman Editor's pick Mind games: How can behavioural economics help brands? Kate Magee If a central behavioural economics unit can save the government £300m, could the discipline help brands make similarly large sums? Kate Magee attended the Behavioural Exchange conference to find out more Agencies: make sure you take credit for your ideas Jonathan Trimble 18 Feet & Rising was stung recently when a client claimed one of the agency's ideas as its own. Its chief executive, Jonathan Trimble, says the agency model needs to evolve to ensure attribution cannot be lost Campaign Jobs Head of Customer Campaigns Competitive Tesco, Hertfordshire Product Manager - Ad Serving Platforms Competitive Tesco, London, Farringdon Proposition & Acquisition Executive Negotiable EE, London Content Manager - Audi Competitive Audi, Milton Keynes, Buckinghamshire See all jobs

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