Lidl signs six figure sponsorship deal with Mumsnet; Richard Dunmall exits Bauer Media; Blue Cross introduces Baxter the dog in TV and online work

View in web browser   |   Add to safe senders Daily News 8th September

Lidl enters into sponsorship of Mumsnet website 08 September 15, Michelle Perrett Lidl UK has signed a six figure deal to sponsor the food pages on Mumsnet, the news and social website for parents.   Dunmall departs Bauer Media amid senior commercial changes 08 September 15, Michelle Perrett Bauer Media UK has restructured its senior team, with current advertising managing director Richard Dunmall leaving the company at the end of the month.   Stray dog finds street solidarity in Blue Cross TV ad 08 September 15, Omar Oakes A stray dog singing a sorrowful version of Gloria Gaynor's 'I Will Survive' features in the latest TV and online ad for the Blue Cross animal charity.   18 Feet and Nationwide settle High Court dispute 07 September 15, James Swift 18 Feet & Rising has ended its High Court dispute with former client Nationwide over claims that the building society stole credit for the agency's work.   Breakfast Briefing: Betty Power confirms merger, Apple's AI hiring spree, Costa Coffee upping prices 08 September 15, Shona Ghosh Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. In today's news Paddy Power and Betfair have agreed on merger terms, Apple wants to improve... read more   'Stories that connect brands to people have a huge impact on sales,' Lidl's Arnd Pickhardt 08 September 15, Arnd Pickhardt Throughout September, Marketing will be celebrating the 60th anniversary of TV advertising in the UK with a series of articles penned by influential industry leaders. The aim is to explore where TV advertising... read more   Rugby World Cup 2015 ads: the best so far 07 September 15, Michelle Perrett The Rugby World Cup, which is being hosted by England, kicks off on 18 September and brands are clamouring to show their support. Campaign showcases some of the best adverts so far.   Gio Compario cements return to GoCompare.com 07 September 15, James Swift GoCompare.com is releasing four TV ads featuring its opera-singing mascot, Gio Compario, as part of a campaign boasting the comparison website's range of services.   Ben & Jerry's wants to 'save the world' with new ice cream 07 September 15, Sara Spary Ice cream brand Ben & Jerry's has created a new flavour of ice cream to show how it is supporting clean energy with its 'Save Our Swirled' campaign.   Strictly Come Dancing launch is most-watched opening episode in BBC show's history 07 September 15, Gurjit Degun BBC One's launch for this year's Strictly Come Dancing series pulled in an average of 8.7 million viewers, making it the most-watched opening episode of the show's 13-year history.   City AM beefs up lifestyle content in 10th anniversary redesign 07 September 15, Michelle Perrett City AM, the free daily London business newspaper, has launched a special edition cover wrap showcasing its favourite front pages, to celebrate its 10th anniversary.   Bestival founders aim to bring the party to brand experiences 07 September 15, Maisie McCabe Ahead of Bestival this weekend, Ziggy Gilsenan, a co-founder of the festival, talks to Maisie McCabe about why after 11 years of running festivals, she wants to start creating experiences for brands.   Technology needs to help with the modern dilemmas of a CMO, not complicate them 07 September 15, Qasim Saifee There are steps CMOs and the industry must take to ensure ad technology is fulfilling its potential, says Qasim Saifee, SVP monetisation platform, OpenX.   Aviva's Jan Gooding to chair judges at Newsworks Planning Awards 07 September 15, Gurjit Degun Jan Gooding, the group brand director at Aviva and chair of Stonewall, will lead the jury for this year's Newsworks Planning Awards.   3 great ads I had nothing to do with #26: Paul Weiland OBE on Marmite, Volkswagen and PlayStation 07 September 15, Brand Republic and Thinkbox Paul Weiland OBE, Founder, ECD, Director of Contagious London, reveals three great ads he admires but had nothing to do with   Webcast Presented by Brand Republic Insight How To Find, Understand and Reach Your Customers Online - 8 October, 3pm (BST)                 Head of Customer Campaigns   Competitive Tesco, Hertfordshire   Product Manager - Ad Serving Platforms   Competitive Tesco, London, Farringdon   Proposition & Acquisition Executive   Negotiable EE, London   Marketing Consultant   From £41,364 National Trust, Flexible base (York, Altrincham, Manchester, Grasmere)   Content Manager - Audi   Competitive Audi, Milton Keynes, Buckinghamshire               See all jobs

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