Under Armour explores social media opportunities, Black Friday 2015, ad blocking and digital OOH, The Times, e-commerce opportunities for brands in China

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How Under Armour plans to compete with Twitter and Facebook 08 September 15, Shona Ghosh Under Armour is exploring options to build out its own media platform to rival Twitter, Facebook and other social media, as it looks to expand aggressively in Europe.     08 September 15 Ad blocking: Unblocking the way for digital OOH – part two This is the second part in our review of the myths and opportunities around Apple's iOS9 content blocking debate – part one can be found here. Here, we look at current and possible industry reactions... read more   08 September 15 Why Tmall Global is an important e-commerce platform for Western brands in China The e-commerce market in China is the largest in the world. Forbes reported that the e-retail market is estimated to grow to over $1tn by 2018. It could therefore become larger than the e-commerce markets... read more   08 September 15 Black Friday 2015: On your marks… (Flickr/GotCredit) Black Friday has firmly established itself as an important date in the UK calendar. The US phenomenon has thrown pre-Christmas shopping habits into disarray, with discounted flash... read more   08 September 15 The Daily Poke: For the love of vinyl In an era where high street music stores are all but extinct, and even digital album sales have hit a bum note, there's one unlikely hero bucking the trend. And it's vinyl. Read more on The Daily Poke:... read more     Spot for The Times newspaper uses 26 letters of the keyboard as creative cues 08 September 15, Sara Spary The TImes and The Sunday Times has created a TV spot using cinematic shots of Ireland for the launch of its inaugural Ireland edition in the country.   Havas Media Group partners with Genero for online video 08 September 15, Michelle Perrett Havas Media Group has signed an agreement with Genero, the online community that brings together creatives with brands or musicians, giving it access to 300,000 filmmakers in 220 countries.   Programmatic advertising: Key terms and acronyms explained 17 August 15, Ben Walmsley, Sizmek Do you know your DMP from your DSP? If not, this glossary of programmatic advertising terms by Ben Walmsley of Sizmek, an independent open ad management platform, will help.   Lidl enters into sponsorship of Mumsnet website 08 September 15, Michelle Perrett Lidl UK has signed a six figure deal to sponsor the food pages on Mumsnet, the news and social website for parents.   Essential social media marketing terms for digital marketers 10 August 15, Liliana Osorio, Crimson Hexagon Brush up on your knowledge of social impressions, engagement rates and dark social with this social media glossary, compiled by Liliana Osorio, EMEA marketing manager at Crimson Hexagon.                 Head of Customer Campaigns   Competitive Tesco, Hertfordshire   Product Manager - Ad Serving Platforms   Competitive Tesco, London, Farringdon   Proposition & Acquisition Executive   Negotiable EE, London   PPC Specialist   £30k Dot-Gap, London Central   Marketing Manager, B2B, Manchester   £40000 - £45000 per annum + significant benefits The Great & The Good, Manchester   Head of Campaigns & Retail   Negotiable Sky, West London   Creative, UI & UX Manager   Negotiable Sky, London   Acquisition Marketing Controller - NOW TV (12m FTC)   Negotiable Sky, London   Marketing Consultant   From £41,364 National Trust, Flexible base (York, Altrincham, Manchester, Grasmere)   Content Manager - Audi   Competitive Audi, Milton Keynes, Buckinghamshire               See all jobs

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