O2 rallies people behind England Rugby, Instagram opens platform to all brands, Art director Ray Barrett dies

view in web browser add to safe senders list September 09, 2015 Campaign Daily Fix

Latest news O2 urges fans to make giants of the England Rugby team for World Cup campaign James Swift O2 is releasing a rousing animated film urging people to get behind the England rugby team ahead of the World Cup, which begins later this month. Instagram opens platform to brands and introduces 30-second ads Gurjit Degun Instagram, the photo-sharing app owned by Facebook, is opening the platform to all advertisers by the end of the month. Award-winning art director Ray Barrett dies John Tylee Ray Barrett, the multi-award winning art director who became one of Britain's first black agency creative chiefs, has died aged 57. Will writing gets 'extreme' in Remember a Charity campaign Michelle Perrett Remember a Charity, the consortium of more than 140 charities set up to raise awareness of legacy donations, has launched the 'Extreme Will Writing Club' campaign that asks people to leave something behind for a good cause after their death. No ban for Paddy Power's sweary ad mocking Fifa president Sepp Blatter Michelle Perrett A complaint against a national press ad for Paddy Power was rejected by the Advertising Standards Authority (ASA), which ruled it was "unlikely to cause serious or widespread offence". Richard Curtis issues rallying cry for artists to help end poverty Michelle Perrett Filmmaker Richard Curtis is inviting artists to create a piece of artwork to showcase the United Nations' plans to tackle climate change, poverty and injustice. Bio Agency hires senior planner and creative Michelle Perrett The Bio Agency, the global digital specialist, has unveiled Justin Small as chief strategy officer and Adam Downes as creative director. Adblock Plus pips Apple to ad blocking on iPhones and iPads Shona Ghosh Adblock Plus has launched a browser for Apple devices which can block display ads, pop-ups and trackers. From Queen Flakes to gingerbread royals: how brands hailed Queen Elizabeth Sam Burne James, PRWeek Queen Elizabeth II today becomes Britain's longest-reigning monarch, surpassing the record of 63 years and seven months previously held by her Queen Victoria. Here's how brands have been celebrating the day and capitalising on the occasion. Time Inc ad chief Charlie Meredith lands transformation director role Michelle Perrett Time Inc UK, the publisher of NME and Now magazines, has appointed Charlie Meredith, the managing director of advertising, to the new role of transformation director. The Work Blue Cross "I will survive" by M&C Saatchi An abused dog, called Baxter, summons up the courage to leave his owner and find a new home, all while singing Gloria Gaynor's I Will Survive, in a new ad for the Blue Cross animal charity. Editor's pick Do magazine digital editions have a future? Maisie McCabe Magazine publishers had high hopes for digital editions but new figures suggest a rethink is in order Private View: Al Young and Hollie Newton Al Young and Hollie Newton FCB Inferno's Al Young and Sunshine's Hollie Newton review ads by McDonald's, British Gas, Rubicon, If, and Honda. The agency: under construction Kate Magee Ad agencies are not about to be replaced by robots, but the creative agency model is now in ER. How should agencies be evolving and what are clients going to be looking for in the coming years, Kate Magee asks Campaign Jobs Head of Customer Campaigns Competitive Tesco, Hertfordshire Product Manager - Ad Serving Platforms Competitive Tesco, London, Farringdon Proposition & Acquisition Executive Negotiable EE, London Content Manager - Audi Competitive Audi, Milton Keynes, Buckinghamshire See all jobs

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