Media AM - Instagram opens platform to brands; My Media Week: Mike Buckley; Adblock Plus pips Apple to ad blocking on iPhones and iPads

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09th September 2015

Instagram opens platform to brands and introduces 30-second ads Instagram, the photo-sharing app owned by Facebook, is opening the platform to all advertisers by the end of the month. My Media Week: Mike Buckley We join Mike Buckley, the managing director of Attitude Media, going over cover options of One Direction's Liam Payne and securing Ana Matronic to host the magazine's awards – the man's come a long way since Our Price. Adblock Plus pips Apple to ad blocking on iPhones and iPads Adblock Plus has launched a browser for Apple devices which can block display ads, pop-ups and trackers. Time Inc ad chief Charlie Meredith lands transformation director role Time Inc UK, the publisher of NME and Now magazines, has appointed Charlie Meredith, the managing director of advertising, to the new role of transformation director. A cruel reminder of the power of print News brands have absolute dedication to tackling difficult issues and making them resonate with their audiences, says Zoe Harris, the group marketing director at Trinity Mirror. Out to lunch with Boisdale Life and David Emin: Mark Hollinshead David Emin invites Mark Hollinshead, CEO of Great Run and a non-executive director of Dentsu Aegis' regional business, to join him for lunch and share some of his experiences, from his humble beginnings at David Cocks Advertising to his career at the Mirror Group. PAMCo names Jan Gooding as chair and appoints Ipsos Mori for new measurement service The newly created Publishers Audience Measurement Company, PAMCo, has announced that Jan Gooding, the group brand director at insurance company Aviva, is joining as chair of the organisation. My Media Week: Andrew Shebbeare This week, Andrew Shebbeare, the founding partner and global innovation director at Essence, on creating order from chaos and how to avoid ‘data puke’ My Media Week: Kate Burns We catch up with Kate Burns, general manager, Europe at BuzzFeed, during the week the US media company announces its joint venture with Yahoo Japan. My Media Week: Fiona FitzGibbon A peek into the diary of Fiona FitzGibbon, head of media, Cheil UK, as she oversees Samsung's England rugby team sponsorship activity. BBC Two 'most savvy on social', says terrestrial TV study BBC Two has emerged as the most social media-savvy of the five terrestrial broadcast networks, new research by Brandwatch revealed. Latest blogs Why publishers' brand strategy must be fluid and flexible Jerry Wright, the chief executive of ABC, warns not to place too much faith in false dawns or recent sunsets in the publishing sector. Cinema isn't losing anyone's attention anytime soon Digital Cinema Media's chief executive says cinema advertising ensures brands can be sure they are reaching their target audiences with minimum wastage. Square Up Media still growing after 10 years Once a bunch of misfits cluelessly handing out glossy magazines, ten years on Square Up Media continues to grow in the freemium space. Founder Tim Slee reports. Why the internet of things should deliver services rather than ads The internet of things is a truly exciting opportunity, not only for people but also for the media industry and brands at large. The end of the road for 'the last-click': is the industry ready to convert? At its heart, the issue of attribution is driven by a very simple question for marketers – how do we understand and justify spend? Account Manager - Media Agency- Entertainment/Youth brands , Shape Media up to £30,000 basic + bonus + benefits, London (Central), London (Greater) Advertising Sales Executive - Leading Media Brand , Shape Media £20,000 rising to £22,000 base + uncapped monthly commission. OTE £29K, Central London Senior VOD Planner , Sky negotiable, Middlesex Presentation Scheduler , Sky negotiable, Middlesex Head of Marketing - Sky Vision , Sky negotiable, West London

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