Wednesday, 9 September 2015

Instagram opens up to brands; No ban for Paddy Power ad mocking Sepp Blatter; O2 animation urges fans to get behind the England rugby team

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Brand Republlic
Daily News 9th September
 
Instagram opens platform to brands and introduces 30-second ads Instagram opens platform to brands and introduces 30-second ads
09 September 15, Gurjit Degun
Instagram, the photo-sharing app owned by Facebook, is opening the platform to all advertisers by the end of the month.
 
No ban for Paddy Power's sweary ad mocking Fifa president Sepp Blatter No ban for Paddy Power's sweary ad mocking Fifa president Sepp Blatter
09 September 15, Michelle Perrett
A complaint against a national press ad for Paddy Power was rejected by the Advertising Standards Authority (ASA), which ruled it was "unlikely to cause serious or widespread offence".
 
O2 urges fans to make giants of the England Rugby team for World Cup campaign O2 urges fans to make giants of the England Rugby team for World Cup campaign
09 September 15, James Swift
O2 is releasing a rousing animated film urging people to get behind the England rugby team ahead of the World Cup, which begins later this month.
 
John Lewis promotes Craig Inglis to the board in top team shake-up John Lewis promotes Craig Inglis to the board in top team shake-up
08 September 15, Sara Spary
John Lewis has promoted its high profile marketing director Craig Inglis to the role of customer director in a move that sees him elevated to the board.
 
Adblock Plus pips Apple to ad blocking on iPhones and iPads Adblock Plus pips Apple to ad blocking on iPhones and iPads
08 September 15, Shona Ghosh
Adblock Plus has launched a browser for Apple devices which can block display ads, pop-ups and trackers.
 
How Under Armour plans to compete with Twitter and Facebook How Under Armour plans to compete with Twitter and Facebook
08 September 15, Shona Ghosh
Under Armour is exploring options to build out its own media platform to rival Twitter, Facebook and other social media, as it looks to expand aggressively in Europe.
 
Time Inc ad chief Charlie Meredith lands transformation director role Time Inc ad chief Charlie Meredith lands transformation director role
08 September 15, Michelle Perrett
Time Inc UK, the publisher of NME and Now magazines, has appointed Charlie Meredith, the managing director of advertising, to the new role of transformation director.
 
Breakfast Briefing: BA runway drama, Instagram expands ads, Microsoft in court fight Breakfast Briefing: BA runway drama, Instagram expands ads, Microsoft in court fight
09 September 15, Daniel Farey-Jones
Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. In today's news, a BA plane catches fire on the runway, Instagram opens up to more advertisers,... read more
 
Will writing gets 'extreme' in Remember a Charity campaign Will writing gets 'extreme' in Remember a Charity campaign
09 September 15, Michelle Perrett
Remember a Charity, the consortium of more than 140 charities set up to raise awareness of legacy donations, has launched the 'Extreme Will Writing Club' campaign that asks people to leave something behind... read more
 
GS&P launches successor to Got Milk? work GS&P launches successor to Got Milk? work
09 September 15, Adam Olson
Dairy, donuts and Flight of the Conchords make for a seductive combination.
 
My Media Week: Mike Buckley My Media Week: Mike Buckley
09 September 15, Hayley Hayes
We join Mike Buckley, the managing director of Attitude Media, going over cover options of One Direction's Liam Payne and securing Ana Matronic to host the magazine's awards – the man's come... read more
 
Havas Media Group partners with Genero for online video Havas Media Group partners with Genero for online video
08 September 15, Michelle Perrett
Havas Media Group has signed an agreement with Genero, the online community that brings together creatives with brands or musicians, giving it access to 300,000 filmmakers in 220 countries.
 
Out to lunch with Boisdale Life and David Emin: Mark Hollinshead Out to lunch with Boisdale Life and David Emin: Mark Hollinshead
08 September 15, David Emin
David Emin invites Mark Hollinshead, CEO of Great Run and a non-executive director of Dentsu Aegis' regional business, to join him for lunch and share some of his experiences, from his humble beginnings... read more
 
The Football League sheds 'underdog' image for the next gen of football supporters The Football League sheds 'underdog' image for the next gen of football supporters
08 September 15, Charlotte Mceleny
With a re-brand afoot, a new prime-time TV spot on Channel 5 and sponsorship deals coming up for renewal, The Football League is gearing up to tell its story and find a younger audience for its member... read more
 
Adam & Eve DDB's David Golding on why TV is still the greatest channel of all Adam & Eve DDB's David Golding on why TV is still the greatest channel of all
09 September 15, David Golding
Throughout September, Marketing will be celebrating the 60th anniversary of TV advertising in the UK with a series of articles penned by influential industry leaders. The aim is to explore where TV advertising... read more
 



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