Adtech, YouTube ads, ad blocking, #MarketingMind podcast, social media in China

View in web browser   |   Add to safe senders Digital PM brought to you by The Wall 7th September

Technology needs to help with the modern dilemmas of a CMO, not complicate them 07 September 15, Qasim Saifee There are steps CMOs and the industry must take to ensure ad technology is fulfilling its potential, says Qasim Saifee, SVP monetisation platform, OpenX.     07 September 15 YouTube ads should be about social discovery Following this morning's (7 September) news that YouTube will let brands see whether the ads they place at the start of videos are being shown to the right audiences, Juliette Otterburn-Hall, chief... read more   07 September 15 Ad blocking: Four myths and one opportunity for outdoor – part one If you haven't heard ad blockers could be the biggest thing that have happened to the internet since kittens found a home on YouTube. The doom-mongers are heralding it as a the end of small online... read more   07 September 15 Five things to know about social media in China (Facebook/Wechat) Benji Lamb, a British journalist who has been based in Shanghai for five years, gives The Wall a rundown of the social media landscape in China. Read more on Five things to know about... read more   07 September 15 The Daily Poke: Juiced a minute Just how fresh is fresh? One day? One week? If you prefer your juice freshly squeezed, then clearly, you need to know. French retailer, Intermarché can now tell you, down to the nearest minute, exactly... read more   07 September 15 Inside the walled gardens: How Time Inc. is distributing content on other people's properties (Facebook/Time Inc) If Time Inc. and the rest of publishing's "Old Guard" are going to stay relevant to modern audiences, they need to branch out, even if that means distributing content... read more     New tech for old problems: how to keep up with the disruptors 07 September 15, Harry Lang Can marketing innovate alongside era-defining brands, asks integrated marketing consultant Harry Lang.   Listen to the new Marketing Mind podcast - episode one: AI 07 September 15, Shona Ghosh Welcome to the Marketing Mind, a new podcast from Marketing's editorial team.   Technology isn't always the creative answer 07 September 15, Simon Couch As an industry, we are guilty of defaulting to technology, rather than finding the killer creative idea, says Simon Couch, business strategy director at Wasserman Experience.                 Head of Customer Campaigns   Competitive Tesco, Hertfordshire   Proposition & Acquisition Executive   Negotiable EE, London   PPC Specialist   £30k Dot-Gap, London Central   Site Editor - ALF   Attractive salary + benefits. MBI, London (Old Street/Liverpool Street)   Content Manager - Audi   Competitive Audi, Milton Keynes, Buckinghamshire   Marketing Manager, B2B, Manchester   £40000 - £45000 per annum + significant benefits The Great & The Good, Manchester   Product Manager - Ad Serving Platforms   Competitive Tesco, London, Farringdon   Head of Marketing - Sky Vision   Negotiable Sky, West London   Loyalty Campaign Manager - M&S Retail   Competitive HSBC, London (Greater)   Head of Brand and Creative   £Competitive + 20% bonus Three, Maidenhead, Berkshire               See all jobs

Manage Bulletins Unsubscribe