Radiocentre launches Trustmark, DLKW Lowe hires Ogilvy's Denis Kakazu for new head of art role, and brands expect to use media agencies less by 2020, says marketers' survey

View in web browser   |   Add to safe senders Daily News 11th September

Radiocentre hopes to ensure trust in radio ads with Trustmark 11 September 15, Michelle Perrett Radiocentre, the trade body for commercial radio, has launched Trustmark, a new initiative to reassure listeners that they can trust radio ads.   DLKW Lowe hires Ogilvy's Denis Kakazu for new head of art role 11 September 15, Michelle Perrett DLKW Lowe has appointed Denis Kakazu to the newly-created role of head of art.   Brands expect to use media agencies less by 2020, says marketers' survey 10 September 15, Michelle Perrett Marketers will use fewer media agencies and bring more work in-house by 2020, according to research by the media consultancy MediaSense.   M&C Saatchi looks to roll out Lida in US as pretax profits rise by 13% 10 September 15, Michelle Perrett M&C Saatchi is to roll out sites for its CRM agency Lida outside the UK with New York as its next target.   UKOM appoints Ian Dowds as first chief executive 11 September 15, Michelle Perrett UKOM, the UK's industry-recognised online media measurement for advertisers, has appointed Ian Dowds as its first chief executive.   Breakfast Briefing: Android Pay, Lidl's London plans & Lloyds Premier customer data 'stolen' 11 September 15, Charlotte Mceleny Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. In today's news, Lloyds Premier Banking customers in data leak concerns, Google launches Android... read more   Vice UK appoints Guardian's Rebecca Nicholson as editor-in-chief 10 September 15, Michelle Perrett Vice, the global youth media company, has named the Guardian's live features editor Rebecca Nicholson as its UK editor-in-chief.   Stonewall joins calls for BrewDog to pull ad 'mocking' transsexuals and homeless 10 September 15, Daniel Farey-Jones LGBT rights group Stonewall has appealed to BrewDog to drop its 'Don't Make Us Do This' ad because it mocks people who suffer daily discrimination.   How Christina Hendricks steers her personal brand without social media 10 September 15, Emily Tan, Campaign Asia-Pacific Much like her Mad Men character Joan Holloway, Christina Hendricks is classy, intelligent and in full control of her presence both onscreen and online.   Google initiative to get girls coding uses New York Fashion Week as springboard 10 September 15, Daniel Farey-Jones Google has used a programmable dress shown at New York Fashion Week to interest teenage girls in computer science.   Top marketing takeaways from Apple's iPhone 6S and iPad Pro launch 10 September 15, Shona Ghosh Apple's event this year was a constellation of interesting announcements, rather than the Big Bang of the Apple Watch in 2014.   Ad agencies urged to donate lunch money to help Syrian refugees 10 September 15, Michelle Perrett London ad agencies are being asked to donate the equivalent of their lunch money next week (14-18 September) to the Syrian refugee crisis.   Top Macmillan marketer Hilary Cross departs in search of new role 10 September 15, Daniel Farey-Jones Hilary Cross, the director of marketing and communications at cancer support charity Macmillan, has resigned after eight years in the role to take time out to find a new job in marketing.   'It's just a bottle of Oasis' says aloof voiceover in no-frills TV ad 10 September 15, Michelle Perrett Oasis, the Coca-Cola owned juice brand, has launched the next phase of its 'O refreshing stuff' campaign with a TV ad that continues its aloof theme.   Guinness reaches estimated 18 million people with new rugby ad 10 September 15, Daniel Farey-Jones Guinness attempted to reach an estimated 18 million adults in one night when it debuted a 60-second ad on TV, the internet and in cinemas in the UK and Ireland yesterday.   'Care makes a man stronger', says Dove in Rugby World Cup campaign 10 September 15, Sam Burne James, PRWeek Skincare brand Dove Men+Care has launched its Rugby World Cup 2015 activities with a video promoting the brand's message, 'care makes a man stronger', Twitter giveaways and a partnership with The Daily... read more   Peyton Manning kicks off ads for Nationwide 10 September 15, Adam Olson Ogilvy & Mather drafts Broncos quarterback for sequel to Super Bowl spot   Nakd erects an edible advert to get consumers trying its goodies 10 September 15, Ryan Hatoum Nakd created an edible billboard outside London's Shepherd's Bush Westfield shopping centre this week.   AMV BBDO's Craig Mawdsley on ads as popular culture 11 September 15, Craig Mawdsley Throughout September, Marketing will be celebrating the 60th anniversary of TV advertising in the UK with a series of articles penned by influential industry leaders. The aim is to explore where TV advertising... read more   Webcast Presented by Brand Republic Insight How To Find, Understand and Reach Your Customers Online - 8 October, 3pm (BST)                 Head of Customer Campaigns   Competitive Tesco, Hertfordshire   Product Manager - Ad Serving Platforms   Competitive Tesco, London, Farringdon   Proposition & Acquisition Executive   Negotiable EE, London   ASSOCIATE DIRECTOR – shopper/integrated agency – London – c. £75k plus great benefits   £70-75k depending on experience Judi Patton, London   Marketing Consultant   From £41,364 National Trust, Flexible base (York, Altrincham, Manchester, Grasmere)               See all jobs

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