Wednesday, 23 March 2016

A week in the life of Cosmopolitan's editor, Haymarket invests in broader Campaign brand

  Media AM Bulletin

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Media AM Bulletin
23rd March 2016
My Media Week: Farrah Storr, Cosmopolitan
My Media Week: Farrah Storr, Cosmopolitan

It’s no ordinary week for Farrah Storr, editor at Cosmopolitan, as she joins the fashionistas at Paris Fashion Week before heading to her heartland, Manchester, for Magnetic’s Spark North conference.

Haymarket Media Group invests in broader Campaign brand for new breed of marketer
Haymarket Media Group invests in broader Campaign brand for new breed of marketer
Haymarket Media Group is bringing together its market-leading media, marketing and advertising brands under the Campaign banner - in a ground-breaking move designed to reflect the rapidly evolving shape of today's global marketing communications.
Horror film trailers on MailOnline and Vevo not irresponsibly targeted at children, rules ASA
Horror film trailers on MailOnline and Vevo not irresponsibly targeted at children, rules ASA
The ad watchdog has disagreed that trailers for the film Paranormal Activity: The Ghost Dimension were irresponsibly targeted.
The iPhone SE: why smaller may be better for mobile advertising
The iPhone SE: why smaller may be better for mobile advertising
Improving technology means a smartphone's features can be pushed further to engage viewers, says the EMEA managing director of mobile ad specialist Opera Mediaworks.
Be there. Introducing the Bing Network Making relevant connections and reaching customers when they're making decisions has never been more important. That's where Bing Network comes in.    
Presented by Brand Republic, MediaWeek and Microsoft
Publicis Groupe continues transformation with Sapient Inside
Publicis Groupe continues transformation with Sapient Inside
Publicis Groupe is going to house digital specialists from its Publicis.Sapient network in its ad agencies, as part of its continuing push to break up company silos.
Outdoor Planning Awards shortlist revealed
Outdoor Planning Awards shortlist revealed
Eighteen entries representing brands including Carlsberg, Currys PC World, Santander, Jameson, Microsoft and Camelot have been shortlisted in the Outdoor Planning Awards 2016.
Weber picks Maxus for UK media
Weber picks Maxus for UK media
Weber, the barbecue grill manufacturer, has appointed Maxus to handle its UK media planning and buying account following a competitive pitch process.
Latest blogs
My Media Week: James Kirkham
My Media Week: James Kirkham

We join James Kirkham in his new post as head of Copa90, gearing up for expansion, championing disruptive football content and sampling the odd beer along the way, natch.

My Media Week: Ed Cox, Forward Media
My Media Week: Ed Cox, Forward Media

This week Ed Cox, the managing director of Forward Media, talks start-ups, Snapchat and Star Wars.

What do millennials want from brands?
What do millennials want from brands?
Adnan Ebrahim, the 25-year-old chief executive and founder of car enthusiast community, Car Throttle, reveals the mindset of those hard-to-reach media consumers.
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