Ad buyers raise concerns as The New Day's sales fall, Who will win the billion-pound TfL Tube contract?

 

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11th March 2016

The billion-pound battle for TfL's Tube advertising contract Big changes are looming in the out-of-home sector when the winner of the lucrative TfL Tube advertising contract is announced next week, Gideon Spanier writes. Ad buyers raise concerns as The New Day's sales fall to 95,000 Sales of The New Day have tumbled below 100,000, or less than half its target circulation, amid signs that the publisher, Trinity Mirror, could drop plans to increase the cover price to 50p indefinitely across most of the UK. Publicis Media eyes London as global HQ as it seeks to 'simplify' structure The boss of Publicis Media expects its global headquarters to be in London and claims its new structure with four media agencies will "simplify" and "reinvigorate" the business after losing a string of top clients. Newsworks launches new campaign for 'agenda-setting' newspapers National newspapers are hoping to remind the public of their ability to set the news agenda in a new ad campaign launching next week. Justin Bieber songs played on Capital radio to sync with digital billboards Justin Bieber will be the first in a series of music artists to feature in a new digital outdoor campaign by Universal Music and Global Radio's Capital FM. Mobile adspend forecast to overtake TV for first time in 2016 Mobile is forecast to overtake TV as the biggest area of adspend in the UK for the first time, according to research from eMarketer. Pleasure and purpose is the perfect context for memorable advertising, says Magnetic's Sue Todd Yesterday we brought advertisers, agencies and Magnetic stakeholders together in Manchester to consider the changing role that magazine content plays in consumers' lives and what this means for advertisers. Struggling to source your talent? The fight for creative talent is on. Tell us how you are gearing up for combat for a chance to win £100 John Lewis vouchers. Presented by Brand Republic Insight and Deltek Campaign Viral Chart: Ford kicks Samsung off pole position A rally driver's experience in a Ford car was the most shared ad this week. Brands aren't making people laugh, says Unruly Brands are failing to make people laugh, according to Unruly, which has launched a tool that shows viewers' emotional responses. Former Channel 5 head of trading to join A&E Networks UK Luke Duffy, the former head of trading at Channel 5, is joining A&E Networks UK as the vice president of ad sales. Latest blogs My Media Week: Ed Cox, Forward Media This week Ed Cox, the managing director of Forward Media, talks start-ups, Snapchat and Star Wars. What do millennials want from brands? Adnan Ebrahim, the 25-year-old chief executive and founder of car enthusiast community, Car Throttle, reveals the mindset of those hard-to-reach media consumers. My Media Week: Phuong Nguyen This week Phuong Nguyen, the director of eBay Advertising, experiences the not insignificant task of defining the company’s three-year tech plan; the joy of promoting deserving talent; and a quintessentially London moment. Account Manager , Primesight up to £35,000 per annum, London Advertising Sales Account Director- Quirky digital platform , Ultimate Asset £55000 - £70000 per annum + uncapped commission and benefits, London Account Director - Infamous social platform , Ultimate Asset £60000 - £61000 per annum, London Media Planner Buyer (Offline) , SYLEX Recruitment Up to £30,000, depending on experience, London (Central), London (Greater) Advertising Sales Executive , GovNet Realistic OTE £40k+, Blackburn

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