Monday 21 March 2016

Ten Twitter facts for the platform's 10th birthday; How social media has been celebrating 10 years of tweets; Group M creates global consumer data tool to speed up media campaigns

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Digital PM brought to you by The Wall 21st March
 
Ten Twitter facts on the social media giant's 10th birthday

Ten Twitter facts on the social media giant's 10th birthday

21 March 16, Omar Oakes

As Twitter turns 10, Campaign takes a look at the most followed account, most retweeted tweet, and other key facts about the social media platform.

 
Group M creates global consumer data tool to speed up media campaigns

Group M creates global consumer data tool to speed up media campaigns

21 March 16, Omar Oakes

Group M, the WPP media planning and buying network, has launched a global consumer insight tool to help agencies develop more precise and targeted media plans.

 
'Booming' UK ad market driven by rapid rise of internet spend, says ZenithOptimedia

'Booming' UK ad market driven by rapid rise of internet spend, says ZenithOptimedia

21 March 16, Omar Oakes

The UK ad market is "booming" thanks to the rapid growth in internet advertising, according to ZenithOptimedia's latest forecast.

 
From Google Express to easyFoodstore: why grocery is getting crowded

From Google Express to easyFoodstore: why grocery is getting crowded

21 March 16, Zoe Kelly

Changing shopping habits have forced retailers to rethink their offers and has ushered in new players all trying to deliver services that meet the needs of today's shoppers at both ends of the scale, says... read more

 
Is it #RIPTwitter or will the platform be flying high in 2020?

Is it #RIPTwitter or will the platform be flying high in 2020?

21 March 16, Alex Smith

As Twitter celebrates its 10th birthday, could change at the social platform mean it won't see out another decade, or will it signal longevity, asks Basic Arts' Alex Smith.

 
How Twitter can succeed in the next ten years

How Twitter can succeed in the next ten years

21 March 16, Catherine Becker

VCCP Media's chief executive, Catherine Becker, was the tenth person to sign up to Twitter in the UK. She reflects on ten years of Twitter and what the next ten may hold.

 
How a decade of Twitter schooled brands in immediate customer service

How a decade of Twitter schooled brands in immediate customer service

21 March 16, Daniel Farey-Jones

As Twitter clocks up its first decade, some brands are looking for more sophistication in its services while others are still confused about what to use it for.

 
Twitter turns 10: a history of promoted tweets, Oscar selfies and #heforshe

Twitter turns 10: a history of promoted tweets, Oscar selfies and #heforshe

21 March 16, Matthew Chapman

Twitter celebrates its 10th anniversary today (21 March), to mark the occasion Marketing takes a look back at the social media company's key moments.

 
Twitter analytics has brought it up to parity with Facebook, says Dara Nasr

Twitter analytics has brought it up to parity with Facebook, says Dara Nasr

21 March 16, Gurjit Degun

Twitter's analytics innovation over the past two years has brought it in line with its competitors, according to Dara Nasr, the UK managing director.

 
 
21 March 16
Industry reacts to Twitter's 10th birthday

Twitter turns 10 years old today and #LoveTwitter is trending as the messages of congratulations pour in. Over the past decade, Twitter has transformed the way that the public and brands communicate...

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21 March 16
Happy Birthday Twitter 🎉 🎂 How social media has been celebrating 10 years of tweets

Happy Birthday Twitter! The social network is growing up. Now in double figures, the platform's famous tweeters include Barack Obama, the Pope and astronaut Tim Peake, who have jumped aboard Twitter...

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21 March 16
The Daily Poke: Ungendered

Gender fluidity in fashion is nothing new. Last year, luxury labels Saint Laurent, Gucci and Burberry all mixed masculine and feminine elements into their collections. While brands Nicopanda and...

read more
 
21 March 16
Advertisers need to demand programmatic insight from their agency

Advertiser demands for financial transparency from agencies has been central to the programmatic advertising debate recently. But this has hidden another transparency issue that's just as important...

read more
 
18 March 16
Coping with life after right side ads

Last month, Google redesigned its search engine results page, removing the paid results on the right hand side. The move reduced the total number of ads on the page and added a new fourth ad at the top...

read more
 
 
 
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