It's time to put Yahoo on the block; GameStore's missing cat ad sparks dozens of complaints; 1 thing any woman considering a career in tech should know

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Why it's time to put Yahoo on the block 08 March 16, Andrew Pemberton CEO Marissa Mayer presides over Yahoo's burning platform, and there's only one way off, writes Andrew Pemberton, director of Furthr.   Microsoft asks, 'Can you name a female inventor?' 07 March 16, Campaign staff For International Women's Day, tech giant and McCann launch yearlong multiplatform effort to encourage girls to pursue STEM ambitions   GameStore's missing cat ad sparks dozens of complaints 08 March 16, Omar Oakes A Camelot ad has sparked dozens of complaints after claiming that there is more chance of winning a prize on GameStore than of finding a missing cat.   It's time for UK marketers to make more of SXSW 08 March 16, Michael Sugden This week, the good and the great of British marketing embark on the BA0191 Dreamliner to Austin, Texas, writes Michael Sugden, CEO of VCCP.   Nectar celebrates our individual quirks in biggest ever TV campaign 08 March 16, Omar Oakes Nectar, the loyalty card scheme, is launching its biggest ad campaign to date with a spot which describes the UK as a nation of individuals.   Even in the 'female century', women in design are still the 3% 08 March 16, Lyndal Kearney It's encouraging, albeit stunningly late in the day, to see brands starting to recognise women as individuals and speak to them accordingly, writes Lyndal Kearney, client services director at Elmwood.   Retail's 'Voldemort' Jeff Bezos is moving in for the kill and you are in his sights 07 March 16, Andrew Pemberton Once, not too long ago, I did some consulting work at a firm that gave advice to the world's leading retail firms, writes Andrew Pemberton, director at Furthr.   Asda finds 59% uplift in store visits after cross-device ad tests 07 March 16, Daniel Farey-Jones Asda has run a trial of cross-device digital advertising to understand how likely it is to drive people into its stores, and found that it produced a 59% uplift in store visits.     08 March 16 The Daily Poke: App-in the market Don't you just hate it when you buy something online, to find out that you could have gotten a better deal nipping around the corner to your local shops? Well, in India, there's an app for that. Read... read more   08 March 16 How online retailers cash in on the bonus season Gifting season may be a distant memory for the advertising industry, but for many of the UK's workers, the end of March brings a much longed for present of its own – the bonus pay packet. Read more on... read more   08 March 16 One thing any woman considering a career in technology should know All too often the "women in tech" conversation begins and ends with an acknowledgment that the proportion of female professionals in the sector is low. So let's put a stop to this unproductive... read more   08 March 16 Eco-efficiency: buzzword or business model? Greenwashing or green sheen – the act of labelling something as eco-friendly and/or sustainable to promote the perception that a product or organisation are environmentally friendly – is steadily rising... read more   07 March 16 How digital is driving out-of-home advertising growth The Out-of-Home (OOH) industry has achieved great things in 2015 and with 3.9 per cent sector growth predicted in Western Europe, according to Carat's Ad Spend Report, the future is looking brighter still... read more                   Global Manager   £40k Dot-Gap, London (Central), London (Greater)   Marketing Manager - Leisure Tourism   up to £38k + PRP + Benefits London & Partners, London (Central), London (Greater)   Strategy Director - Marketing Consultancy   Upto £95K + benefits Rare Selection, London (Central), London (Greater)   SENIOR ACCOUNT MANAGER – Shopper Marketing Agency – FMCG accounts – c. £35k   c. £35k Judi Patton, London (Central), London (Greater)   Super duper ACCOUNT DIRECTOR / SENIOR ACCOUNT DIRECTOR– award winning integrated agency, SW London -   £40k-£60k plus benefits Judi Patton, London (Greater)   SMA - UX Designer   We offer a competitive salary with Awesome! benefits LEGO Company LTD, London (Central) or Slough, Berkshire.   Senior Account Manager - Excellent FMCG client   £30-34,000 per annum + Comprehensive benefits package The Real Adventure Unlimited..., Bristol (City Centre), City of Bristol   Account Director - Leading CRM agency   £40-46,000 per annum + comprehensive benefits package The Real Adventure Unlimited..., Bristol (City Centre), City of Bristol   Traffic and Resource Manager - Unique and diverse role in a creative change consultancy   to £35,000 Ketchum, London (Central), London (Greater)   Head of Marketing and Pupil Recruitment   c. £60,000 plus benefits United Learning, Peterborough, Cambridgeshire               See all jobs

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