Transport for London has claimed its investment in a new £1.1 billion ad sales partnership with Exterion Media can shake up the "conservative" outdoor industry and "demonstrate how good out of home can be".
Exterion Media has claimed its won the £1.1 billion Tube outdoor ad sales contract because it offered a "genuine partnership" with Transport for London and "a laser focus" on what would benefit advertisers and consumers.
Be there. Introducing the Bing NetworkMaking relevant connections and reaching customers when they're making decisions has never been more important. That's where Bing Network comes in Presented by Brand Republic, MediaWeek and Microsoft
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