Thursday 17 March 2016

Media PM - Exterion Media beats JCDecaux to £1.1 billion Tube ad sales contract

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Media PM Bulletin
17th March 2016
Exterion Media beats JCDecaux to £1.1 billion Tube ad sales contract
Exterion Media beats JCDecaux to £1.1 billion Tube ad sales contract
Exterion Media has beaten JCDecaux to Transport for London's £1.1 billion outdoor ad sales contract for the Tube.
TfL: New deal will shake up 'conservative' outdoor
TfL: New deal will shake up 'conservative' outdoor
Transport for London has claimed its investment in a new £1.1 billion ad sales partnership with Exterion Media can shake up the "conservative" outdoor industry and "demonstrate how good out of home can be".
Exterion Media boss claims new TfL partnership 'will transform outdoor as a medium'
Exterion Media boss claims new TfL partnership 'will transform outdoor as a medium'
Exterion Media has claimed its won the £1.1 billion Tube outdoor ad sales contract because it offered a "genuine partnership" with Transport for London and "a laser focus" on what would benefit advertisers and consumers.
 
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