Thursday, 17 March 2016

Exterion Media beats JCDecaux to £1.1 billion Tube ad sales contract

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Breaking News Bulletin
17th March 2016
Breaking news
Exterion Media beats JCDecaux to £1.1 billion Tube ad sales contract
Exterion Media beats JCDecaux to £1.1 billion Tube ad sales contract
Exterion Media has beaten JCDecaux to Transport for London's £1.1 billion outdoor ad sales contract for the Tube.
Exterion Media boss claims new TfL partnership 'will transform outdoor as a medium'
Exterion Media boss claims new TfL partnership 'will transform outdoor as a medium'
Exterion Media has claimed its won the £1.1 billion Tube outdoor ad sales contract because it offered a "genuine partnership" with Transport for London and "a laser focus" on what would benefit advertisers and consumers.
TfL: New deal will shake up 'conservative' outdoor
TfL: New deal will shake up 'conservative' outdoor
Transport for London has claimed its investment in a new £1.1 billion ad sales partnership with Exterion Media can shake up the "conservative" outdoor industry and "demonstrate how good out of home can be".
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