TfL pledges fresh approach to marketing, AKQA takes majority stake in Potato

 

	View in web browser Add to safe senders list

07th March 2016

TfL pledges fresh approach after 'realising' it is an advertising company Transport for London said it has experienced a "quantum leap" in its thinking after realising it is also an advertising company. AKQA takes majority stake in Potato AKQA has acquired a majority stake in the holding company of Potato, a digital agency. Maxus Worldwide's Lindsay Pattison on how to be a modern media leader Lindsay Pattison, the chief executive of Maxus Worldwide, spoke at Campaign Asia-Pacific's Media360Summit about subjects ranging from artificial intelligence to gender inequality. What do millennials want from brands? Adnan Ebrahim, the 25-year-old chief executive and founder of car enthusiast community, Car Throttle, reveals the mindset of those hard-to-reach media consumers. Deadline looms for Thinkbox TV Planning Awards Media agencies have until 11 March to enter awards celebrating the best of the year's TV planning. Struggling to source your talent? The fight for creative talent is on. Tell us how you are gearing up for combat for a chance to win £100 John Lewis vouchers. Presented by Brand Republic Insight and Deltek Carlsberg turns 'your mum' insult on its head for Mother's Day Carlsberg, the lager brand, is spinning the term "your mum" into a positive as part of its Mother's Day campaign. Cadbury teases Loch Ness mystery in Easter Egg campaign Cadbury has dropped three large eggs into the Loch Ness in the Scottish Highlands, making it look like the Loch Ness Monster is slowly emerging from beneath the surface. Carat on alert as British Gas reviews £55m media account British Gas is reviewing its estimated £55 million planning and buying account in one of the biggest UK media pitches so far this year. Latest blogs My Media Week: Phuong Nguyen This week Phuong Nguyen, the director of eBay Advertising, experiences the not insignificant task of defining the company’s three-year tech plan; the joy of promoting deserving talent; and a quintessentially London moment. Specsavers story in the Mail is case study for content marketing done right If you want content marketing done right, hire a journalist, says GF Media's Grant Feller. My Media Week: Sam Finlay This week, Sam Finlay, the managing director at Time Inc UK Advertising, breakfasts with Unilever’s Keith Weed, learns that Time Inc has acquired Specific Media and Myspace owner Viant and avoids West Ham fans. Account Manager , Primesight up to £35,000 per annum, London Advertising Sales Account Director- Quirky digital platform , Ultimate Asset £55000 - £70000 per annum + uncapped commission and benefits, London Account Director - Infamous social platform , Ultimate Asset £60000 - £61000 per annum, London Agency Sales Director - exciting multi-platform tech , Ultimate Asset £70000 - £90000 per annum + strong bonus, West End New Business Sales Executive , Formula Won To £35k + uncapped comm + bens, London (Central), London (Greater)

Manage Bulletins Unsubscribe