Disney leads £10m investment in Playbuzz; Carat upgrades UK adspend growth forecast to 6%; Local challenges to global advertising

View in web browser   |   Add to safe senders Digital PM brought to you by The Wall 31st March

Disney leads £10m investment in Playbuzz 31 March 16, Omar Oakes Disney is investing money in Playbuzz, the interactive online content producer, as entertainment giant looks to expand its digital media offer.   Brands should pursue real creativity, not the tepid unoriginality of vloggers 31 March 16, Helen Edwards Marketers and agencies are naturally drawn to trying to emulate the success of vloggers and social-media stars, but to do so risks diminishing creative quality   Carat upgrades UK adspend growth forecast to 6% 31 March 16, Omar Oakes The UK advertising market will grow by 6.2 per cent this year, Carat has predicted in its latest adspend report, up from a previous forecast of 5.5 per cent for 2016.   School Reports 2016: the year in tweets and photos 31 March 16, Staff For our annual School Reports, Campaign asked agencies to sum up the past year in one image and 140 characters.   Pay-per-read, crowdfunding, patrons: Do we need a new funding model for newspapers? 31 March 16, Warren Johnson The demise of The Independent print edition raises the question of how we can fund quality journalism in the future. W's Warren Johnson considers some radical proposals.   Brand Republic Awards 2016 shortlist 31 March 16, Staff The Brand Republic Awards judges have poured through the entries to come up with the shortlisted nominees.   How emotion tracking and machine-learning makes the Post Office less stressful 31 March 16, Pete Markey Pete Markey, outgoing CMO at the Post Office, who is moving to Aviva as UK director of brand comms and marketing, discusses how marketers use science and art.   Dyson's pollution-busting Pure Cool Link marks its Internet of Things debut... and more 31 March 16, Ben Bold Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.   Red Bull Media House to provide content on Reuters Media Express 31 March 16, Gurjit Degun Red Bull Media House, the media company focusing on sports, culture and lifestyle, has partnered with Reuters to publish content on the news site's Media Express division.   How behavioural theory and social media influenced Public Health England's 'One You' 31 March 16, Jane Asscher This month saw the launch of Public Health England's One You campaign, a major new initiative that puts the spotlight on adult health, writes Jane Asscher, CEO and Founding Partner at 23red, and co-author... read more     31 March 16 Marketing makeover: Representing the real face of beauty As the world's first professional Down's syndrome model, Madeline Stuart, wowed New York Fashion Week with her catwalk performance last month, Ashley Graham became the first plus size model to adorn the... read more   31 March 16 Local challenges to global advertising Advertising has always been a global business, but since the beginning of the digital marketing era, advertising has become even more global. We no longer ask, "will that ad campaign work in... read more   31 March 16 Male stupidity and the rise of women's sports Raymond Moore, the India Wells tennis tournament CEO, has stepped down over misogynistic comments picked up by the press, once again highlighting the ugly side of sports and senior execs' attitudes to... read more   31 March 16 The Daily Poke: Futuristic drum circle An Audience Reactive Composition, or ARC, lets anyone generate music, whatever their ability. This drum circle of the future has been created by multimedia artists Gabe Liberti and Dave Rife, and electronic... read more   30 March 16 Life after cookies: What this means for brands in 2016 Many marketers still find frustration trying to assess where and how their digital ads are being interacted with by consumers, whether the messages are reaching their intended audience, and – crucially... read more                   Housewares Brand & Product Manager - UK & Ireland   Competitive+ Benefits Russell Hobbs, Failsworth, Manchester, M35   Business Development Director   £100,000 + commission + benefits The Simmance Partnership, West London   Senior Creative and Strategic Partner   £75 - £90K + benefits Rare Selection, London (Central), London (Greater)   Business Director - Media Planning   £55000 - £65000 per annum + Agency Benefits Ultimate Asset, London   Project Manager   Competitive + Benefits RAPP, London   NCS Trust – Digital Marketing Manager   Competitive NCS C.I.C Trust, London (Central), London (Greater)   Assistant Brand Manager   £Highly Competitive basic + benefits Noble Foods (The Happy Egg Company) c/o SmithCarey Ltd, West London Based   Brand Manager   £Highly Competitive basic + bonus, car/car allowance & benefits Noble Foods (The Happy Egg Company) c/o SmithCarey Ltd, West London Based   HomeAway- Global Display Analyst   Competitive HomeAway, London (Central), London (Greater)   HomeAway-Director, Global Brand Media   Competitive HomeAway, London (Central), London (Greater)               See all jobs

Manage Bulletins Unsubscribe