This week's top features and opinions: Roald Dahl's inspirational storytelling, Gregory steers Exterion after Tube victory, 5 biggest challenges for marketers

 

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Campaign Sunday Best March 27, 2016

This week's top features and opinions Heroes: Roald Dahl by Al MacCuish Al MacCuish For those in the creative business who value meaning over messages, there can be no better inspiration than "the greatest storyteller to ever live". Shaun Gregory drives momentum at Exterion after Tube victory Gideon Spanier Fresh from Exterion Media's triumph in the London Underground ad contract battle, its chief executive is on a mission to transform the sector. He talks to Gideon Spanier. Convergence is the key to the future of our industry Claire Beale Integration is the theme of the week. SXSW 2016: Back to the human Laura Jordan Bambach Laura Jordan Bambach picks the best talks on this year's big theme: where human and tech intersect. The five biggest challenges for marketers in 2016 Kate Magee As part of the Marketing Society's 24 Hour Global Conversation, 26 leading marketers spoke candidly about the biggest challenges facing them this year. A view from Dave Trott: When to keep quiet Dave Trott Crispin Porter & Bogusky has an elephant logo. Secrets to success for future female leaders Kate Magee Have confidence and be positive were just two of the tips offered at Omnicom's annual event to inspire future female leaders, Kate Magee writes. Has media planning lost its mojo? Gurjit Degun Are computer algorithms making human insight redundant in today's digitised industry, Gurjit Degun asks. After Tube result, the next stop may be consolidation Gideon Spanier When change happens in media, it often feels slow, but then there is a sudden shift. Advertising wasn't Money Advice Service's problem Maisie McCabe When was the last time you asked your mum for advice? Rebate transparency is central to building trust Tom Denford A major probe by US advertisers will be a wake-up call for marketers, Tom Denford says after meeting investigators. Why Nielsen retains a crucial role in media Gideon Spanier At a time when media practices and data methodologies are under scrutiny, an outside referee is key. Why we're loving: Aine Donovan, production director, Bartle Bogle Hegarty London Donovan organised She Lights Up the Night, a graphic-art exhibition and auction in aid of Refuge, the domestic violence support charity. Global viewpoint from Los Angeles Steve Williams Los Angeles: a city of extremes (aside from the climate!). How will a sugar tax affect the ad industry? No amount of hot and heavily sweetened tea - the age-old remedy for shock victims - will lessen the collective jolt given to soft-drink advertisers by George Osborne's imposition of a sugar tax on their unhealthiest products. History of advertising: No 166: Subservient Chicken A more bizarre early warning to advertisers not to underestimate the web's power would be hard to imagine than an eager-to-please chicken that appeared to obey any online order given to him. We need to move away from 'either/or' mentality Paul Frampton We live in an industry that thrives on competition. On the Campaign couch: am I ready for a promotion? Jeremy Bullmore How do I know I'm ready for a promotion? Campaign Jobs Graphic Designer £27,252 - 31,368 The Royal Borough of Kingston Upon Thames, Kingston Upon Thames Design Director Circa £60,000 Vitamin T, London (Central), London (Greater) Business Development Director £100,000 + commission + benefits The Simmance Partnership, West London International Business Director - Global Media Agency £60000 - £70000 per annum + Great Agency Benefits Ultimate Asset, West End

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