Tuesday, 15 March 2016

Coffee chains 'misleading customers' over recyclable cups; Samuel L. Jackson, Spike Lee, Charles Barkley hit the road for Capital One; TalkRadio rolls out digital outdoor ads

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Brand Republlic
Daily News 15th March
 
Coffee chains 'misleading customers' over recyclable cups ... and more

Coffee chains 'misleading customers' over recyclable cups ... and more

15 March 16, Daniel Farey-Jones

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

 
TalkRadio digital outdoor ads will show real-time opinions and stories

TalkRadio digital outdoor ads will show real-time opinions and stories

15 March 16, Omar Oakes

TalkRadio, the new station being launched by the Wireless Group next week, is set to launch an interactive outdoor campaign that updates in real time based on stories and opinions of the day.

 
Samsung sponsors Olympic Games documentary on Rio 2016 unknowns

Samsung sponsors Olympic Games documentary on Rio 2016 unknowns

15 March 16, Shona Ghosh

Long-running Olympics sponsor Samsung will be sponsoring a documentary in the run-up to the games about four hopefuls from developing nations.

 
Samuel L. Jackson, Spike Lee, Charles Barkley hit the road for Capital One

Samuel L. Jackson, Spike Lee, Charles Barkley hit the road for Capital One

15 March 16, Eleftheria Parpis

March Madness campaign sends the gang on a "Road Trip to the Final Four"

 
Mercedes-Benz takes pole position ad slot for Formula One on Channel 4

Mercedes-Benz takes pole position ad slot for Formula One on Channel 4

15 March 16, Gurjit Degun

Mercedes-Benz Cars UK will be the only brand to advertise immediately before Channel 4's coverage of Formula One.

 
Sorrell collects £60m as 15 WPP executives land mega-share awards

Sorrell collects £60m as 15 WPP executives land mega-share awards

14 March 16, Gideon Spanier

Sir Martin Sorrell will collect a share award worth more than £60 million this week and up to 14 other senior WPP executives are in line for multi-million pound awards.

 
Gender stereotyping laid bare by children's drawings in charity campaign

Gender stereotyping laid bare by children's drawings in charity campaign

15 March 16, Omar Oakes

The extent of gender stereotyping among primary school children, with more dangerous careers assumed to be carried out by men, is laid bare in a charity's new ad campaign.

 
Go Outdoors appoints Driven to creative account

Go Outdoors appoints Driven to creative account

14 March 16, Gurjit Degun

Go Outdoors, the outdoor clothing and equipment retailer, has appointed Driven to handle its strategic and creative business after a competitive pitch process.

 
Subway pranks Liverpool FC fans with surprise guest appearances

Subway pranks Liverpool FC fans with surprise guest appearances

14 March 16, Daniel Farey-Jones

Fast food outfit Subway has surprised four Liverpool FC fans who thought they were entering a competition to win a signed shirt.

 
Air pollution app sends pigeons with backpacks to measure London smog

Air pollution app sends pigeons with backpacks to measure London smog

14 March 16, Daniel Farey-Jones

Plume Labs, which makes software that helps city dwellers avoid air pollution, has equipped three pigeons with air monitoring backpacks and a Twitter account in a bid to make Londoners more aware of the... read more

 
Puppy visits kittens during French exchange for Whiskas Kitten Kollege campaign

Puppy visits kittens during French exchange for Whiskas Kitten Kollege campaign

14 March 16, Matthew Chapman

A French bulldog puppy is shown bonding with kitten students during an exchange programme as part of Whiskas' Kitten Kollege YouTube channel activity.

 



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