This week's top features and opinions: How to overcome ad-blockers, Backstage at the most social Brit Awards, Have advertisers turned into robots?

 

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This week's top features and opinions How humanity and creativity can overcome ad-blockers Chris Clarke One thing we have discovered amid the hysteria about ad-blockers is that consumers don't like shit ads. This revelation should serve notice that brands that treat their customers with respect and build enticing experiences will succeed in retaining them in the long term, Chris Clarke writes. Robot stalkers: don't forget the humans in advertising Ian Leslie Advertising has become so fixated with technology that it no longer remembers how to communicate with real people and has started to menace them instead. Don't forget the humans, Ian Leslie warns. Backstage at the most social Brit Awards Kate Magee Campaign made it beyond the red carpet and the celebrity PRs at this year's Brit Awards to discover a global social media operation that had been half-a-year in the making. Big Ben is not a billboard Lee Bridges Many brands have turned to our iconic parliament to gain publicity. Lee Bridges offers some advice. Changing the gender conversation: the making of JWT's documentary Jasper Shelbourne J Walter Thompson Entertainment spent two years making Her Story: The Female Revolution, which is now airing on BBC World News. Jaspar Shelbourne reflects on the creative process. Can The New Day grow the print ad market? Gurjit Degun As The Independent prepares to go online-only, the Trinity Mirror launch is most timely. It's game on for Adam Mills after Wireless Group's revamp Maisie McCabe The group sales director of the rebranded Wireless Group is hoping its new stations can appeal to a wider audience, Maisie McCabe writes. Effectiveness is a gauge of creativity's corporate worth Claire Beale Apparently, if you tally up the winners of the major effectiveness awards around the world over the past year, you'll discover that Procter & Gamble has displaced Unilever as the world's most effective advertiser. A view from Dave Trott: Miss Shilling's orifice Dave Trott Everyone knows that the Spitfire was as good as the Messerschmitt 109. Programmatic is the Viagra media needs Norm Johnston Programmatic can turbocharge how we serve ads - and it's about more than better targeting, Norm Johnston writes. Why do owner-run agencies work best? If the best-performing agencies are the ones in which senior managers are also part-owners, why do the major marketing groups shun the idea? Why we're loving: Harry Baker, the poet behind BBH's recruitment film Jeremy Bullmore Baker wrote and performed a poem on the power of difference for Bartle Bogle Hegarty's online recruitment film. Digital ad fraud: if it's your money, it's your problem Maisie McCabe It is fitting that the sponsor of the opening dinner at the Association of National Advertisers' Masters of Media conference in Florida last night was a programmatic specialist. Digital's problem? It can't rely on advertising alone Gideon Spanier Bob Hoffman, the former US ad agency boss who writes the Ad Contrarian blog, stole the show at this week's Newsworks Shift 2016 conference. On the Campaign couch: how do I tell my client's boss she's a nightmare? Jeremy Bullmore How do I tell my client's boss that she is a nightmare to deal with? History of advertising: No 164: PT Barnum PT Barnum wasn't just one of the greatest showmen who ever lived. Global viewpoint from Barcelona: Google's Black on MWC David Black The last bleary-eyed attendee has probably just about got their blood sangria levels back to normal, and Mobile World Congress is now a memory of meetings, seminars and smart toothbrushes. Diary: Mail? Hypocritical? "Who'd listen to THIS lot?" the Daily Mail asked in a double-page spread last week, which named and shamed pro-European Union business leaders, including WPP's chief executive, Sir Martin Sorrell, and Sir Alan Parker of the PR agency Brunswick. Campaign Jobs Category Executive / Manager £27,500 – £34,000 + excellent benefits Online Resourcing, Waltham, near Melton Mowbray, Leicester Strategy Director £70 - £85K + benefits Rare Selection, London (Central), London (Greater) Strategy Director Up to £90K + bonus, health, pension Rare Selection, Central London ACCOUNT MANAGER – Shopper Marketing Agency – FMCG accounts – £28,000- £32,000 £28k - £32k Judi Patton, London (Central), London (Greater)

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