Friday 18 March 2016

Exterion Media wins £1.1bn Tube contract; Hollyoaks cast swap innuendos in Electoral Commission ad; Amazon UK boss Christopher North jumps ship

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Brand Republlic
Daily News 18th March
 
Exterion Media beats JCDecaux to £1.1 billion Tube ad sales contract

Exterion Media beats JCDecaux to £1.1 billion Tube ad sales contract

17 March 16, Gideon Spanier

Exterion Media has beaten JCDecaux to Transport for London's £1.1 billion outdoor ad sales contract for the Tube.

 
Hollyoaks cast swap innuendos in Electoral Commission ad

Hollyoaks cast swap innuendos in Electoral Commission ad

18 March 16, Gurjit Degun

The Electoral Commission has teamed up with Channel 4 once again to encourage people to register to vote in an ad featuring Hollyoaks stars filled with innuendos.

 
Amazon UK boss Christopher North jumps ship for US etailer Shutterfly...& more

Amazon UK boss Christopher North jumps ship for US etailer Shutterfly...& more

18 March 16, Matthew Chapman

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

 
Smartwatches seize quarter of wearable device market after Apple Watch launch

Smartwatches seize quarter of wearable device market after Apple Watch launch

18 March 16, Matthew Chapman

UK sales of smartwatches surged after the release of the Apple Watch last April.

 
Do we love Ronaldo enough to watch Monster Headphones take him out for tea?

Do we love Ronaldo enough to watch Monster Headphones take him out for tea?

18 March 16, UnRuly

Social video expert Unruly On reviews the latest viral by Monster Headphones.

 
M&S Easter ad plays on 'chicken and egg' riddle

M&S Easter ad plays on 'chicken and egg' riddle

17 March 16, Omar Oakes

M&S' Easter campaign plays on the age-old riddle: which came first, the chicken or the egg?

 
Dump the bullsh*t buzzwords and seek out the DNA of the nation

Dump the bullsh*t buzzwords and seek out the DNA of the nation

18 March 16, Matt Jarman

In an increasingly digital and algorithmic world, it could be tempting to turn our backs entirely on demographics. But this is certainly not the answer if marketers want to put mindsets at the heart of... read more

 
Guardian Media Group plans to cut 250 jobs

Guardian Media Group plans to cut 250 jobs

17 March 16, Omar Oakes

The publisher of The Guardian is planning to slash 250 jobs as it tries to cut costs by 20 per cent, it has told staff today.

 
TfL: New deal will shake up 'conservative' outdoor

TfL: New deal will shake up 'conservative' outdoor

17 March 16, Gideon Spanier

Transport for London has claimed its investment in a new £1.1 billion ad sales partnership with Exterion Media can shake up the "conservative" outdoor industry and "demonstrate how good out of home can... read more

 
Exterion Media boss claims new TfL partnership 'will transform outdoor as a medium'

Exterion Media boss claims new TfL partnership 'will transform outdoor as a medium'

17 March 16, Gideon Spanier

Exterion Media has claimed its won the £1.1 billion Tube outdoor ad sales contract because it offered a "genuine partnership" with Transport for London and "a laser focus" on what would benefit advertisers... read more

 
Vice Media agency produces advertising for Marlboro

Vice Media agency produces advertising for Marlboro

17 March 16, Omar Oakes

A London subsidiary of Vice Media is being employed to produce content for Marlboro, the cigarette brand owned by Philip Morris International.

 
Ikea teams up with Skype for 30-second 'find your passport' challenge

Ikea teams up with Skype for 30-second 'find your passport' challenge

17 March 16, Simon Gwynn

Ikea will be communicating directly with consumers via Skype in a competition running for five evenings next week as part of the retailer's 'Joy of Storage' campaign.

 
JWT's new global CEO: A force of nature

JWT's new global CEO: A force of nature

18 March 16, James Swift

Tamara Ingram has been appointed global chief executive of J Walter Thompson in the wake of a discrimination law suit naming the incumbent, Gustavo Martinez. What can the agency expect from its new chief?

 



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