The Electoral Commission has teamed up with Channel 4 once again to encourage people to register to vote in an ad featuring Hollyoaks stars filled with innuendos.
In an increasingly digital and algorithmic world, it could be tempting to turn our backs entirely on demographics. But this is certainly not the answer if marketers want to put mindsets at the heart of... read more
Transport for London has claimed its investment in a new £1.1 billion ad sales partnership with Exterion Media can shake up the "conservative" outdoor industry and "demonstrate how good out of home can... read more
Exterion Media has claimed its won the £1.1 billion Tube outdoor ad sales contract because it offered a "genuine partnership" with Transport for London and "a laser focus" on what would benefit advertisers... read more
Ikea will be communicating directly with consumers via Skype in a competition running for five evenings next week as part of the retailer's 'Joy of Storage' campaign.
Tamara Ingram has been appointed global chief executive of J Walter Thompson in the wake of a discrimination law suit naming the incumbent, Gustavo Martinez. What can the agency expect from its new chief?
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