Twitter turns 10, Visa launches Olympics campaign, The best Easter ads

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Campaign Daily Fix March 21, 2016

Latest news Ten Twitter facts on the social media giant's 10th birthday Omar Oakes As Twitter turns 10, Campaign takes a look at the most followed account, most retweeted tweet, and other key facts about the social media platform. Twitter analytics has brought it up to parity with Facebook, says Dara Nasr Gurjit Degun Twitter's analytics innovation over the past two years has brought it in line with its competitors, according to Dara Nasr, the UK managing director. Visa releases beating heart Olympics ad James Swift Visa, the payment services sponsor of the Olympic Games, invites a comparison between its unfailing services and the beating heart of an athlete in a new cinema campaign. Easter 2016 ads: the best so far Staff A Loch Ness stunt, a giant chocolate hen, and an egg hunt for grown-ups feature in this year's batch of Easter ads. Campaign rounds up the best brand efforts for the holiday. Exterion Media plans Clear Channel takeover Gideon Spanier Exterion Media is planning a takeover bid for Clear Channel's international business, Campaign understands. How Twitter can succeed in the next ten years Catherine Becker VCCP Media's chief executive, Catherine Becker, was the tenth person to sign up to Twitter in the UK. She reflects on ten years of Twitter and what the next ten may hold. 'Booming' UK ad market driven by rapid rise of internet spend, says ZenithOptimedia Omar Oakes The UK ad market is "booming" thanks to the rapid growth in internet advertising, according to ZenithOptimedia's latest forecast. The invisible women of agency PR Douglas Quenqua An unseen army of mostly female publicists keeps adland's racist jokes and bad behavior under wraps. What does the JWT suit say about their plight? Media Week hunts for rising stars with 30 Under 30 launch Gideon Spanier Media Week is on the hunt for the 30 smartest people under 30 in the UK commercial media industry this year in a competition in association with MailOnline and Metro. Seiko picks UM London for UK media Omar Oakes Seiko, the Japanese watch maker, has appointed UM London to manage its UK media planning and buying business. Group M creates global consumer data tool to speed up media campaigns Omar Oakes Group M, the WPP media planning and buying network, has launched a global consumer insight tool to help agencies develop more precise and targeted media plans. The Work EE "It's A No Brainer, with Kevin Bacon" by Saatchi & Saatchi Kevin Bacon hosts a spoof quiz show called It's A No Brainer in a new campaign for EE that features guest appearances from game-show stalwarts Rachel Riley and Stephen Fry. Smirnoff "we're open" by 72andSunny The latest ad in Smirnoff's "we're open" campaign profiles a deaf dance teacher and will be the first spot in the series to air on TV. McCoy's "when flavour calls" by WCRS McCoy's, which has bounced around creative agencies including BMB and Crispin Porter & Bogusky these past few years, is back with a new campaign. CoorDown "what do you see" by Saatchi & Saatchi New York Olivia Wilde, an actress who appeared in House, fronts a campaign for the Italian charity CoorDown marking World Down Syndrome Day (21 March). School Reports Adam & Eve/DDB For the second year in a row, almost everything Adam & Eve/DDB attempted went its way. Grey London Grey London's impressive turnaround last year was dramatic enough to warrant a close second place in Campaign's Agency of the Year category. More Aerial Awards radio ad winner Feb 2016: Curry's PC World 'bootcamp' by AMV BBDO Presented by Campaign & Radiocentre Judge Matt Lever, creative director, VCCP, tells us why he loves Charlotte Adorjan and Michael Jones' campaign.       Trending Gender stereotyping laid bare by children's drawings in charity campaign Omar Oakes The extent of gender stereotyping among primary school children, with more dangerous careers assumed to be carried out by men, is laid bare in a charity's new ad campaign. JWT's Gustavo Martinez has resigned Eleftheria Parpis Updated: Tamara Ingram, WPP chief client team officer, will replace him as worldwide CEO Campaign Jobs Graphic Designer £27,252 - 31,368 The Royal Borough of Kingston Upon Thames, Kingston Upon Thames Category Manager £27,500 – £34,000 + excellent benefits Online Resourcing, Waltham, near Melton Mowbray, Leicester Senior Digital Marketing Consultant Paying up to £65,000 Bodhi Resourcing, London (Greater) Adobe Campaign Manager Competitive Bodhi Resourcing, London (Greater)

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