Monday 14 March 2016

Watch Morrisons' first ad by Publicis, JWT's CEO taped making racist joke, Channel 4 releases next Underdog spot

Campaign Daily Fix

Campaign Daily Fix
March 14, 2016

Latest news

Morrisons' first ad by Publicis brings out emotion of food
Morrisons' first ad by Publicis brings out emotion of food

Omar Oakes

Morrisons has unveiled its first ad since appointing Publicis London as its new ad agency earlier this year.

Lawyer: JWT's Martinez taped making racist rape joke at 2015 agency meeting
Lawyer: JWT's Martinez taped making racist rape joke at 2015 agency meeting

Eleftheria Parpis

Tape shows Martinez joking about "being raped" by black hotel guests but "not in a nice way" at Miami retreat, say sources

JWT Korea MD arrested on corruption charges
JWT Korea MD arrested on corruption charges

David Blecken

The managing director of J. Walter Thompson's Korean office has been arrested and is being investigated for corruption.

Derren Brown, Jon Snow and Anne-Marie Duff star in Channel 4 Underdog ad
Derren Brown, Jon Snow and Anne-Marie Duff star in Channel 4 Underdog ad

Gurjit Degun

Channel 4's Underdog has returned to explain the broadcaster's public service remit and what makes the channel different from other terrestrial services.

Sexist bosses: What a difference a decade doesn't make
Sexist bosses: What a difference a decade doesn't make

Nancy Vonk

Faced with a misogynistic boss, Nancy Vonk refused to stay silent. Now, former co-chief creative officer of Ogilvy & Mather Toronto implores others to speak up.

Sorrell collects £60m as 15 WPP executives land mega-share awards
Sorrell collects £60m as 15 WPP executives land mega-share awards

Gideon Spanier

Sir Martin Sorrell will collect a share award worth more than £60 million this week and up to 14 other senior WPP executives are in line for multi-million pound awards.

Wickes celebrates 'labours of love' in latest ad
Wickes celebrates 'labours of love' in latest ad

Gurjit Degun

Wickes, the DIY and home improvement chain, is focusing on the personal reasons people look to change their homes.

TSB says it's not just 'selling stuff' in bank's new brand campaign
TSB says it's not just 'selling stuff' in bank's new brand campaign

Omar Oakes

TSB, the independent bank, has launched a new brand campaign focusing on how its staff are motivated to be partners with customers instead of mere salespeople.

The next step in femvertising? Baking in modern portrayals of women
The next step in femvertising? Baking in modern portrayals of women

Eloise Smith

The executive creative director of MullenLowe Profero outlines her plan for improving portrayals of women in advertising.

How to be tomorrow's most wanted leader
How to be tomorrow's most wanted leader

Charlotte Sundaker

Charlotte Sundaker, the interim chief executive of the creative business school Hyper Island, looks at how execs can manage, inspire and retain talent in a competitive market.

Ex-Johnny Fearless ECD Domenet resurfaces at DewGibbons & Partners
Ex-Johnny Fearless ECD Domenet resurfaces at DewGibbons & Partners

Omar Oakes

Paul Domenet, the former Saatchi & Saatchi creative director who co-founded the now defunct agency Johnny Fearless, has resurfaced at design shop DewGibbons & Partners.

Be Heard swoops for MMT Digital as second major acquisition
Be Heard swoops for MMT Digital as second major acquisition

Omar Oakes

Be Heard, the group chaired by former Engine chief executive Peter Scott, is set to make its second digital agency acquisition.

Even if you aren't racist, your agency might be
Even if you aren't racist, your agency might be

I-Hsien Sherwood

An introspective SXSW panel confronts the industry's struggles with race and representation

Go Outdoors appoints Driven to creative account
Go Outdoors appoints Driven to creative account

Gurjit Degun

Go Outdoors, the outdoor clothing and equipment retailer, has appointed Driven to handle its strategic and creative business after a competitive pitch process.

Publicis Drugstore and SCA on the lookout for start-up innovations
Publicis Drugstore and SCA on the lookout for start-up innovations

Gurjit Degun

Publicis Drugstore, the innovation division of Publicis UK, has partnered with SCA, the hygiene brand, to create a "brand loyalty lab" as it looks for innovation from start-ups.

The Work

Stella Artois
Stella Artois "Sebastian Artois: the entrepreneur" by Mother

Stella Artois is celebrating its 600-year history with a campaign told through the eyes of Sebastian and Isabella Artois, who led the family business through conflicts, crises, and historical change.

Channel 4
Channel 4 "chewing the fat with Underdog" by 4Creative

Channel 4's roving newshound, Underdog, has returned in a new campaign to explain the broadcaster's public service remit and what sets it apart.

ITV
ITV "Britain's Got Talent 2016" by ITV Creative

This year's promo for Britain's Got Talent sees the team of judges - Simon, Amanda, Alesha and David - along with the hosts, Ant and Dec, bring viewers into a magical world of fairy godmothers, fairy dust, flaming hoops and juggling bears.

Trending

Wieden & Kennedy trials limits to working hours
Wieden & Kennedy trials limits to working hours

James Swift

Wieden & Kennedy London is trialling work rules that could spell an end to the agency's reputation for gruelling hours - as well as the nickname "Weekend & Kennedy".

Et tu, Gustavo?
Et tu, Gustavo?

Douglas Quenqua

J. Walter Thompson's new CEO was supposed to be a new kind of executive. Which is why I thought I couldn't believe my ears

Aldi spoofs Cadbury 'gorilla' ad for Easter campaign
Aldi spoofs Cadbury 'gorilla' ad for Easter campaign

Gurjit Degun

Aldi, the budget supermarket, has mocked Cadbury's classic 'gorilla' ad in an Easter campaign showing the low price of a chocolate bunny.




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