Friday 11 March 2016

Aldi spoofs Cadbury "gorilla" ad for Easter, Stella Artois celebrates 600-year history, What to expect at SXSW

Campaign Daily Fix

Campaign Daily Fix
March 11, 2016

Latest news

Aldi spoofs Cadbury 'gorilla' ad for Easter campaign
Aldi spoofs Cadbury 'gorilla' ad for Easter campaign

Gurjit Degun

Aldi, the budget supermarket, has mocked Cadbury's classic 'gorilla' ad in an Easter campaign showing the low price of a chocolate bunny.

Stella Artois celebrates 600 years in TV campaign
Stella Artois celebrates 600 years in TV campaign

Gurjit Degun

Stella Artois, the premium lager brand owned by AB InBev, is celebrating its 600-year anniversary in a campaign about its history.

JWT CEO Martinez denies suit's allegations of racist and rape jokes
JWT CEO Martinez denies suit's allegations of racist and rape jokes

Douglas Quenqua

Lawsuit filed by PR director claims CEO laughed about raping female staff and called black people "monkeys"

The alternative guide to SXSW
The alternative guide to SXSW

Jay Russell

Skip the panels and drop the event schedule. The creative chief of Austin-based ad agency GSD&M shares his tips for how to get the most from South by Southwest.

What to expect at SXSW 2016: Obama, Generation Z and next-gen tech
What to expect at SXSW 2016: Obama, Generation Z and next-gen tech

Jonathan Akwue

The chief executive of Lost Boys shares his picks for the best events and trends to watch out for at SXSW this year.

Channel 4 and BBC win big at Broadcasting Press Guild Awards
Channel 4 and BBC win big at Broadcasting Press Guild Awards

Gideon Spanier

Channel 4 has won five prizes at the Broadcasting Press Guild Awards, including two for comedy Catastrophe and an innovation award for Russell T Davies' LGBT trilogy Cucumber, Banana, Tofu.

Ad buyers raise concerns as The New Day's sales fall to 95,000
Ad buyers raise concerns as The New Day's sales fall to 95,000

Gideon Spanier

Sales of The New Day have tumbled below 100,000, or less than half its target circulation, amid signs that the publisher, Trinity Mirror, could drop plans to increase the cover price to 50p indefinitely across most of the UK.

House of Fraser held procurement-led talks with agencies
House of Fraser held procurement-led talks with agencies

James Swift

Retailer launched procurement-led search for agency to handle Christmas campaign.

Et tu, Gustavo?
Et tu, Gustavo?

Douglas Quenqua

J. Walter Thompson's new CEO was supposed to be a new kind of executive. Which is why I thought I couldn't believe my ears

Publicis Media eyes London as global HQ as it seeks to 'simplify' structure
Publicis Media eyes London as global HQ as it seeks to 'simplify' structure

Gideon Spanier

The boss of Publicis Media expects its global headquarters to be in London and claims its new structure with four media agencies will "simplify" and "reinvigorate" the business after losing a string of top clients.

Jurys Inn kicks off search for creative agency
Jurys Inn kicks off search for creative agency

Gurjit Degun

Jurys Inn, the budget hotels chain, is on the lookout for a creative agency.

Science Museum picks Grey to launch interactive gallery
Science Museum picks Grey to launch interactive gallery

Kate Magee

The Science Museum has appointed Grey London to launch an interactive gallery that will open this autumn.

Newsworks launches new campaign for 'agenda-setting' newspapers
Newsworks launches new campaign for 'agenda-setting' newspapers

Omar Oakes

National newspapers are hoping to remind the public of their ability to set the news agenda in a new ad campaign launching next week.

Justin Bieber songs played on Capital radio to sync with digital billboards
Justin Bieber songs played on Capital radio to sync with digital billboards

Omar Oakes

Justin Bieber will be the first in a series of music artists to feature in a new digital outdoor campaign by Universal Music and Global Radio's Capital FM.

Campaign Viral Chart: Ford kicks Samsung off pole position
Campaign Viral Chart: Ford kicks Samsung off pole position

Gurjit Degun

A rally driver's experience in a Ford car was the most shared ad this week.

The Work

Mini
Mini "this day forward" by WCRS

Mini enlisted Oscar-winning director Joachim Back to make a short film to launch the Mini Convertible.

World's talking about: Reebok ZPump 2.0
World's talking about: Reebok ZPump 2.0

Reebok hooked a billboard up to a speed camera and placed it in central Stockholm, giving passers-by the opportunity to win a pair of ZPump sneakers if they could run fast enough.

Bodyform
Bodyform "femoji" by Abbott Mead Vickers BBDO

Bodyform, the sanitary-pad brand owned by SCA, is calling for period-themed emojis (or femojis) to be added to the official Unicode index.

Editor's pick

The billion-pound battle for TfL's Tube advertising contract
The billion-pound battle for TfL's Tube advertising contract

Gideon Spanier

Big changes are looming in the out-of-home sector when the winner of the lucrative TfL Tube advertising contract is announced next week, Gideon Spanier writes.

Bands and brands: the new music business
Bands and brands: the new music business

Gideon Spanier

Warner Music is pushing for greater partnerships between music artists and brands.




The January/ February Thinkboxes Shortlist Presented by Campaign, Marketing & Thinkbox Who will get the academy's vote in the latest Thinkboxes shortlist?   


Also in the news

Mobile adspend forecast to overtake TV for first time in 2016
Mobile adspend forecast to overtake TV for first time in 2016

Omar Oakes

Mobile is forecast to overtake TV as the biggest area of adspend in the UK for the first time, according to research from eMarketer.

The Western Union Company appoints Isobar for digital CSR work
The Western Union Company appoints Isobar for digital CSR work

Gurjit Degun

The Western Union Company has taken on Isobar UK to handle digital transformation work for its global CSR programme Chain of Betters.

Finding sisterhood in a male-dominated industry
Finding sisterhood in a male-dominated industry

Clemmie Telford

Clemmie Telford, a senior copywriter at Grey London, recently organised a lunch for senior female creatives who are mothers. Here, she talks about what she learned from the experience.

Campaign Jobs
Graphic Designer £27,252 - 31,368 The Royal Borough of Kingston Upon Thames, Kingston Upon Thames
ACCOUNT MANAGER – Shopper Marketing Agency – FMCG accounts – £28,000- £32,000 £28k - £32k Judi Patton, London (Central), London (Greater)
Senior Writer/ACD Circa £65,000 Dahling Ltd, London (Central), London (Greater)
Account Manager - top 10 creative agency Up to £34k Hutson Red Triangle, London (Central), London (Greater)
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