Be Heard swoops for MMT Digital; Air pollution app sends pigeons with backpacks to measure London smog; How interactive video is upping the game

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Air pollution app sends pigeons with backpacks to measure London smog 14 March 16, Daniel Farey-Jones Plume Labs, which makes software that helps city dwellers avoid air pollution, has equipped three pigeons with air monitoring backpacks and a Twitter account in a bid to make Londoners more aware of the... read more   Be Heard swoops for MMT Digital as second major acquisition 14 March 16, Omar Oakes Be Heard, the group chaired by former Engine chief executive Peter Scott, is set to make its second digital agency acquisition.   Indian brand to launch £10,000 electric car in London ... and more 14 March 16, Daniel Farey-Jones Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.   Never forget that virtual reality is an age-old art form 14 March 16, Gavin and Jason Fox If you had to pick a dominant theme at this year's Mobile World Congress, the buzz created by the seductive newness of virtual reality (VR) technology places it high on the list. But VR isn't new. It's... read more   Our tech obsession is leaving new business behind 14 March 16, Catherine Davis Amid the flurry to ramp up agencies' tech expertise, our approach to new business is still languishing in the 1950s, says the chief growth officer for UK and Europe at Cheil UK.   How craft beer and experiential are changing Charles Wells' marketing 14 March 16, Michelle Perrett Jason Wills, marketing director at Bedford-based Charles Wells, has been in the role for only a month but has some strong ideas on the marketing of beer.   Why brands like Heineken and Innocent are putting more budget behind experiential 14 March 16, Michelle Perrett Experiential marketing, where brands use experiences to connect with consumers, is becoming more popular, as traditional advertising is failing to hit the mark, according to leading agencies.   SXSW photo diary #3: trade shows and pool parties 14 March 16, Laura Jordan Bambach Laura Jordan Bambach, a creative partner at Mr President, is sharing the best of SXSW in pictures.   SXSW photo diary #2: humans and machines 13 March 16, Laura Jordan Bambach Laura Jordan Bambach, a creative partner at Mr President, is sharing the best of SXSW in pictures. On day two, she explores the relationship between humans and robots, attends a talk by the actress Ellen... read more   SXSW photo diary #1: unicorns and tactile design 12 March 16, Laura Jordan Bambach Laura Jordan Bambach, a creative partner at Mr President, shares the best of SXSW through her photos and notes taken on the app Notegraphy.     14 March 16 How interactive video is upping the game As more and more brands turn to video marketing to help raise their profile, grow their reach and build sales, how can content producers cut through the noise and create videos that truly stand out?... read more   14 March 16 The Daily Poke: Social galaxy Shopping can get boring. As more and more of us are opting to order our things from the comfort of the sofa, brands are starting to think about the point of the shop floor. Read more on The Daily... read more   14 March 16 Is this the beginning of the end for the humble text ad? As of Monday 22 February, Google removed ads from the right hand side of its desktop queries. The official reasoning behind this was low engagement, but could this be the start of a broader change... read more   14 March 16 Why we all need to be preparing for the GDPR How our world has changed. I remember not so long ago that if we as consumers felt the need to protect our privacy, we became ex-directory in the phone book, put a cross on the football pools coupon for... read more   11 March 16 How to connect with your customers through social messaging Last month, Instagram announced that it will now start counting video views. By making it easier for marketers to measure who's watched their clips, Instagram has shown how easily brands can connect... read more   11 March 16 Tips to unlock the true potential of influencer marketing The role of the influencer used to be reserved for celebrities. The David Beckham's and Millie Mackintoshes of this world could be used to promote anything from fancy watches to chocolate bars and... read more                   Media Planning Manager - Client Side   £40000 - £45000 per annum + Relocation Package + Bonus etc. Ultimate Asset, London   Global Manager   £65k Dot-Gap, London (Central), London (Greater)   Head of Department for Marketing   Starting salary from £55,389 - £58,754 per annum with further progression opportunities to £68,115 Bournemouth University, Bournemouth University   Head of Global Media - APAC - Leading Media Agency   £100000 - £120000 per annum + Relocation Package + Bonus etc. Ultimate Asset, London   SENIOR ACCOUNT MANAGER – Shopper Marketing Agency – FMCG accounts – c. £35k   c. £35k Judi Patton, London (Central), London (Greater)   Super duper ACCOUNT DIRECTOR / SENIOR ACCOUNT DIRECTOR– award winning integrated agency, SW London -   £40k-£60k plus benefits Judi Patton, London (Greater)   SMA - UX Designer   We offer a competitive salary with Awesome! benefits LEGO Company LTD, London (Central) or Slough, Berkshire.   Brand Strategist (Malawi)   Negotiable Girl Effect, London/Malawi   Brand Director (Malawi)   Negotiable Girl Effect, London (Greater)/Malawi   Graphic Designer   £27,252 - 31,368 The Royal Borough of Kingston Upon Thames, Kingston Upon Thames               See all jobs

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