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| Abbott Mead Vickers BBDO Unable to secure a cheaper deal with its landlord, Abbott Mead Vickers BBDO was forced to move to Omnicom's Southwark office in 2015. | |
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| McCann London It took Mark Lund 15 months to have an impact on McCann's management line-up. | |
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| Adam & Eve/DDB For the second year in a row, almost everything Adam & Eve/DDB attempted went its way. | |
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| WCRS Last year, Campaign wrote that if WCRS could add creative prowess to its new-business savvy, then 2015 would be a great year for the agency. | |
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| Bartle Bogle Hegarty Another mixed year for Bartle Bogle Hegarty, but one that started with a bang: Tesco moved its £110 million business into the agency without a pitch. | |
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| VCCP Frustrated with the constraints of public ownership, VCCP's holding company, Chime Communications, sold the agency to Providence Equity and WPP in October 2015. | |
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| Leo Burnett These are interesting times for Leo Burnett London. | |
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| Grey London Grey London's impressive turnaround last year was dramatic enough to warrant a close second place in Campaign's Agency of the Year category. | |
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| MediaCom The UK's biggest media agency had a good year. The new-business record was strong as MediaCom won 39 accounts, including Tesco's £125 million whopper. | |
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| OMD Group Making sense of OMD Group's performance is hard because it includes OMD UK, Manning Gottlieb OMD and M2M - three subsidiaries that generate close to £1 billion in billings among them. | |
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| Carat Carat was always going to struggle to beat its 2014 performance, when it topped Campaign's new-business league after scooping the government's media account from WPP, but last year saw another good performance. | |
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| MEC UK MEC had a year of consolidation - its absence on the new-business table belied all the things that went well behind the scenes. | |
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| Mindshare After 2013's year of "transition" and 2014's period of "transformation", Mindshare enjoyed a more stable year in 2015 - even if it had to contend with a change in leadership. | |
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| ZenithOptimedia ZenithOptimedia is a supertanker of a media agency that is hard to change course. | |
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| Starcom Mediavest Group The fortunes of an agency sometimes depend on one major account win, and so it proved for Starcom Mediavest Group when it was awarded Lidl's £73 million media business in August. | |
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| Maxus The smallest of the big four Group M shops got a lot right in Nick Baughan's first full year in charge. | |
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