Apple celebrates its most famous tech and ads with '40 years in 40 seconds' spot; Prisoners spend more time outside than today's children, claims Persil; Cancer Research UK to constrain marketing tactics

View in web browser   |   Add to safe senders Daily News 22nd March

Apple celebrates its most famous tech and ads with '40 years in 40 seconds' spot 21 March 16, Shona Ghosh Apple will turn 40 on 1 April this year, celebrating the fact with a spot aired during its iPhone SE keynote.   Prisoners spend more time outside than today's children, claims Persil campaign 22 March 16, James Swift Children spend less time outside than prisoners in maximum security jails, according to a new campaign from Persil that features interviews with convicts.   Cancer Research UK to constrain marketing tactics ... and more 22 March 16, Daniel Farey-Jones Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.   Weber picks Maxus for UK media 22 March 16, Gurjit Degun Weber, the barbecue grill manufacturer, has appointed Maxus to handle its UK media planning and buying account following a competitive pitch process.   Creative agencies 'do not need to be conservative' when casting for ads 22 March 16, Omar Oakes Creative agencies do not need to be "cautious or conservative" when casting for ads, says a neuroscientific study commissioned by Thinkbox.   Apple's iPhone SE launch: five marketing takeaways 21 March 16, Shona Ghosh Apple doesn't usually launch new iPhones in March, instead reserving new smartphones for the run-up to Christmas.   Domino's trials military-grade pizza delivery robot 21 March 16, Simon Gwynn Domino's has moved one step closer to a world in which freshly cooked food arrives on the doorstep without any human involvement, with the development of an autonomous delivery vehicle.   Danny Baker plans to launch crowdfunded radio station 21 March 16, Omar Oakes Danny Baker, the veteran broadcaster, has stated his ambition to launch a new radio station supported by crowdfunding.   China's most valuable brands: Tencent, China Mobile and Alibaba dominate 21 March 16, Daniel Farey-Jones A challenger to Alibaba, a brand marketed by Danone, and an airline feature among ten brands that have broken into Millward Brown's annual BrandZ ranking of the 100 most valuable Chinese brands.   Group M creates global consumer data tool to speed up media campaigns 21 March 16, Omar Oakes Group M, the WPP media planning and buying network, has launched a global consumer insight tool to help agencies develop more precise and targeted media plans.   How Twitter can succeed in the next ten years 21 March 16, Catherine Becker VCCP Media's chief executive, Catherine Becker, was the tenth person to sign up to Twitter in the UK. She reflects on ten years of Twitter and what the next ten may hold.   The era of science has arrived in media: can creativity survive? 21 March 16, Richard Dunmall How will traditional media brands driven by art and storytelling thrive in this transforming media landscape, asks the chief revenue officer for Media iQ.   Watch TV creativity, hearts, minds and magic: Live stream from Thinkbox 22 March 16, Staff Join us today, Tuesday 22 March, from 9am to 1pm to watch the live stream from Thinkbox, which will unveil research from Neuro-insight UK that explores the link between elements of creative treatments... read more                 HomeAway- Global Display Analyst   Competitive HomeAway, London (Central), London (Greater)   Campaign Manager   Paying up to £40,000 plus excellent benefits and bonus Bodhi Resourcing, London (Greater)   Brand Director (Malawi)   Negotiable Girl Effect, London (Greater)/Malawi   Category Manager   £27,500 – £34,000 + excellent benefits Online Resourcing, Waltham, near Melton Mowbray, Leicester   Senior Digital Marketing Consultant   Paying up to £65,000 Bodhi Resourcing, London (Greater)               See all jobs

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