Tuesday 29 March 2016

The best ads in Apple's 40-year history; Samsung Pay extends global mobile payments reach with China launch; Purplebricks closes in on new creative agency

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Brand Republlic
Daily News 29th March
 
The 10 best ads in Apple's 40-year history

The 10 best ads in Apple's 40-year history

29 March 16, Matthew Chapman

Apple has come a long way since its first advert 40 years ago and Marketing has taken a look back at the ten best ads that have helped define the brand.

 
Samsung Pay extends global mobile payments reach with China launch... and more

Samsung Pay extends global mobile payments reach with China launch... and more

29 March 16, Ben Bold

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

 
Spotify takes Atreyu for one last flight in new TV campaign

Spotify takes Atreyu for one last flight in new TV campaign

28 March 16, I-Hsien Sherwood

Wieden+Kennedy New York lovingly reconstructs an 80s icon

 
Finish launches follow-up to Cannes Lion and British Arrows-winning campaign

Finish launches follow-up to Cannes Lion and British Arrows-winning campaign

28 March 16, James Swift

Finish explores the masses of dirty dishes caused by ageing and heartbreak, in two new TV ads created by Wieden & Kennedy London.

 
Purplebricks closes in on new creative agency

Purplebricks closes in on new creative agency

29 March 16, James Swift

Purplebricks, the online estate agency, has narrowed its search for a new creative agency down to four candidates.

 
MAA wants agency staff to form diversity task force

MAA wants agency staff to form diversity task force

29 March 16, Omar Oakes

The Marketing Agencies Association is recruiting ad agency staff to form a new group to "drive change" and increase diversity in the industry.

 
Morrisons features more caring families in new spots by Publicis London

Morrisons features more caring families in new spots by Publicis London

28 March 16, Omar Oakes

Morrisons has launched two more emotional family ads from its new "Morrisons Makes It" campaign, in the first set of ads by Publicis London since winning the account.

 
Apple TV helps 'Game of Thrones' actor prep for big kiss

Apple TV helps 'Game of Thrones' actor prep for big kiss

25 March 16, Eleftheria Parpis

Nikolaj Coster-Waldau and Alison Brie struggle with a scene in new ad from TBWA/Media Arts Lab

 
Biomimicry, neuropriming and divine living: design trends now

Biomimicry, neuropriming and divine living: design trends now

29 March 16, Rebecca Coleman

With visual references in our sights and at our fingertips 24/7, it can be difficult for marketers to decide what to digest, develop or discard. Rebecca Coleman provides her insights into visual trends... read more

 
Campaign Viral Chart: Apple iPhone 6s ad takes top spot

Campaign Viral Chart: Apple iPhone 6s ad takes top spot

25 March 16, Omar Oakes

Cookie Monster passes the time by using Apple's Siri function in the most shared ad of the past week.

 
The Independent: tribute to newspaper's print edition after 30 years

The Independent: tribute to newspaper's print edition after 30 years

24 March 16, Staff

The Independent is publishing its last print edition on Saturday before becoming an online-only publication. Campaign looks back at the paper's most memorable front pages and asks two key figures from... read more

 
Why creativity in the digital age means brands are always in beta

Why creativity in the digital age means brands are always in beta

29 March 16, Rebecca Coleman

Digital advances have solved many everyday problems and have streamlined design, but also brought fresh challenges that demand new paths to innovation. Rebecca Coleman looks at how to balance art and science... read more

 
You are what you eat: Flora tours 'Florasaurus' dinosaur made from plants

You are what you eat: Flora tours 'Florasaurus' dinosaur made from plants

24 March 16, Simon Gwynn

It's not quite Jurassic Park, but Flora is turning up to London's Westfield Stratford Shopping Centre from this weekend with something large, green and prehistoric in tow.

 



3 great ads I had nothing to do with #30: Heineken, Honda and The Sunday Times

Presented by Brand Republic and Thinkbox
Dave Henderson, Chief Creative Officer at Mullen Lowe London, reveals three great ads he admires but had nothing to do with.



 
 
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