marketing your business online: Gregory drives momentum at Exterion after Tube victory, Carat tops media agency rankings

Thursday, 24 March 2016

Gregory drives momentum at Exterion after Tube victory, Carat tops media agency rankings

Media AM Bulletin


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24th March 2016

Shaun Gregory drives momentum at Exterion after Tube victory

Fresh from Exterion Media's triumph in the London Underground ad contract battle, its chief executive is on a mission to transform the sector. He talks to Gideon Spanier.

George & Dragon captures Mail brands ad brief

George & Dragon has been chosen to handle creative work for the Daily Mail and The Mail on Sunday.

Carat remains world's leading media agency, according to Recma

Carat has held onto the top spot in a ranking of global media agency networks, according to Recma's Qualitative Network Diagnostics report.

Instagram picks five start-ups showing big business how to use social

Instagram has claimed that it has become an important business tool, particularly for small- and medium-sized enterprises, and that bigger companies can learn from what these start-ups are doing.

Sky promotes chief marketer to UK and Ireland chief executive

Sky has promoted Stephen van Rooyen, its chief marketing and digital officer, to chief executive of its UK and Ireland operations.

Sky and Facebook heads talk 'evolving' content and marketing partnership

Pay-TV giant Sky and social network Facebook are working in partnership to understand how marrying Sky's content with Facebook's platforms can deliver results for both companies, senior executives revealed at the Guardian Changing Media Summit.

Times Newspapers' profits near £11 million as paywall offsets ad decline

The Times has made a pre-tax profit of £10.9 million as its online paywall, strong print circulation revenue and investment in journalism more than offset lower advertising revenue.

Brandalism calls on ad agency staff to 'switch sides' in outdoor campaign

Brandalism, the anti-advertising movement, has installed posters outside ad agencies calling on staff to "switch sides" and use their skills to fight inequality and poverty.

Arena Media brings home the bacon with Danepak win

Arena Media has won bacon brand Danepak's media buying account with an initial £1 million spend.

Be there. Introducing the Bing Network Making relevant connections and reaching customers when they're making decisions has never been more important. That's where Bing Network comes in.
Presented by Brand Republic, MediaWeek and Microsoft

Camelot signs sponsor deal for Britain's Got Talent

ITV and the production companies behind Britain's Got Talent have signed an estimated £6 million sponsorship deal with the National Lottery operator, Camelot, for the forthcoming tenth series.

Horror film trailers on MailOnline and Vevo not irresponsibly targeted at children, rules ASA

The ad watchdog has disagreed that trailers for the film Paranormal Activity: The Ghost Dimension were irresponsibly targeted.

The iPhone SE: why smaller may be better for mobile advertising

Improving technology means a smartphone's features can be pushed further to engage viewers, says the EMEA managing director of mobile ad specialist Opera Mediaworks.

My Media Week: Farrah Storr, Cosmopolitan

It’s no ordinary week for Farrah Storr, editor at Cosmopolitan, as she joins the fashionistas at Paris Fashion Week before heading to her heartland, Manchester, for Magnetic’s Spark North conference.

My Media Week: James Kirkham

We join James Kirkham in his new post as head of Copa90, gearing up for expansion, championing disruptive football content and sampling the odd beer along the way, natch.