Monday 21 March 2016

Happy Birthday Twitter; 'Booming' UK ad market driven by rapid rise of internet spend, says ZenithOptimedia; Easter 2016 ads: the best so far

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Brand Republlic
Daily News 21st March
 
Ten Twitter facts on the social media giant's 10th birthday

Ten Twitter facts on the social media giant's 10th birthday

21 March 16, Omar Oakes

As Twitter turns 10, Campaign takes a look at the most followed account, most retweeted tweet, and other key facts about the social media platform.

 
'Booming' UK ad market driven by rapid rise of internet spend, says ZenithOptimedia

'Booming' UK ad market driven by rapid rise of internet spend, says ZenithOptimedia

21 March 16, Omar Oakes

The UK ad market is "booming" thanks to the rapid growth in internet advertising, according to ZenithOptimedia's latest forecast.

 
Twitter turns 10: a history of promoted tweets, Oscar selfies and #heforshe

Twitter turns 10: a history of promoted tweets, Oscar selfies and #heforshe

21 March 16, Matthew Chapman

Twitter celebrates its 10th anniversary today (21 March), to mark the occasion Marketing takes a look back at the social media company's key moments.

 
Twitter analytics has brought it up to parity with Facebook, says Dara Nasr

Twitter analytics has brought it up to parity with Facebook, says Dara Nasr

21 March 16, Gurjit Degun

Twitter's analytics innovation over the past two years has brought it in line with its competitors, according to Dara Nasr, the UK managing director.

 
Soft drinks companies plan legal challenge to sugar tax ... and more

Soft drinks companies plan legal challenge to sugar tax ... and more

21 March 16, Daniel Farey-Jones

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

 
Easter 2016 ads: the best so far

Easter 2016 ads: the best so far

21 March 16, Staff

A Loch Ness stunt, a giant chocolate hen, and an egg hunt for grown-ups feature in this year's batch of Easter ads. Campaign rounds up the best brand efforts for the holiday.

 
From Google Express to easyFoodstore: why grocery is getting crowded

From Google Express to easyFoodstore: why grocery is getting crowded

21 March 16, Zoe Kelly

Changing shopping habits have forced retailers to rethink their offers and has ushered in new players all trying to deliver services that meet the needs of today's shoppers at both ends of the scale, says... read more

 
Exterion Media plans Clear Channel takeover

Exterion Media plans Clear Channel takeover

18 March 16, Gideon Spanier

Exterion Media is planning a takeover bid for Clear Channel's international business, Campaign understands.

 
3 great ads I had nothing to do with #30: Dave Henderson on Heineken, Honda and The Sunday Times

3 great ads I had nothing to do with #30: Dave Henderson on Heineken, Honda and The Sunday Times

21 March 16, Staff

Dave Henderson, Chief Creative Officer at Mullen Lowe London, reveals three great ads he admires but had nothing to do with.

 
There's science in the sugar tax, say health campaigners

There's science in the sugar tax, say health campaigners

21 March 16, Simon Gwynn

Soft drinks makers have claimed that the incoming sugar tax unfairly singles out their category - but health campaigners are dismissing those complaints.

 
Watch TV creativity, hearts, minds and magic: Live stream on Tues 22 March

Watch TV creativity, hearts, minds and magic: Live stream on Tues 22 March

21 March 16, Staff

Join us tomorrow, Tuesday 22 March, from 9am to 1pm to watch the live stream from Thinkbox, which will unveil research from Neuro-insight UK that explores the link between elements of creative treatments... read more

 
Connected tortillas and educational hairspray: living with the Internet of Things

Connected tortillas and educational hairspray: living with the Internet of Things

21 March 16, Shona Ghosh

The Internet of Things, like virtual reality, artificial intelligence and robots, has been high on the agenda at tech conferences this year.

 
Pepsi puts emojis on its cans for expanded PepsiMoji campaign

Pepsi puts emojis on its cans for expanded PepsiMoji campaign

18 March 16, Simon Gwynn

PepsiCo is gearing up to bring its global PepsiMoji campaign to the UK, emblazoning limited-edition Pepsi products with smiley faces.

 
 
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