| Apple's history in nine innovations 30 March 16, Daniel Farey-Jones Apple turns 40 this week, with CEO Tim Cook acknowledging the milestone at the firm's launch of the iPhone SE last week. Marketing explores the firm's history through nine key innovations. | |
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| Ad-blocking and the industry's delusion 30 March 16, Shona Ghosh Ad-blocking has become a mainstream consumer issue, but there is no industry consensus on who is responsible or what should be done to remedy the problem, says Shona Ghosh. | |
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| 30 March 16 |
| The Daily Poke: Better balanced till receipt |
| The World Health Organisation predicts that by 2030, 74% of men and 64% of women in the UK will be overweight or obese. Designer Hayden Peek has proposed a way to make us more aware about what we're... read more |
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| 30 March 16 |
| Life after cookies: What this means for brands in 2016 |
| Many marketers still find frustration trying to assess where and how their digital ads are being interacted with by consumers, whether the messages are reaching their intended audience, and – crucially... read more |
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| 30 March 16 |
| Bloggers: How to sell without selling out |
| With over two million blog posts published every day, blogging is big business. There are thousands of talented individuals dedicating hours to producing quality content for an audience with a seemingly... read more |
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| 29 March 16 |
| Brands should not give up on Twitter just yet |
| "Just setting up my Twittr". When entrepreneur Jack Dorsey launched Twitter with these five words a decade ago, nobody could have foreseen its stellar rise. The social media giant’... read more |
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| 29 March 16 |
| Why we can't stop bragging online |
| When something good happens – like getting a promotion or completing a marathon – most people, want to tell someone. They might Whatsapp their best friend to spread the news, or post a Facebook update... read more |
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