This week's most read news and best ad campaigns: Persil unveils "free the kids" ad, Why Campaign is changing, Carlsberg creates chocolate bar for Easter

 

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Campaign Saturday Shot March 26, 2016

This week's most read news and best ad campaigns Most read news Prisoners spend more time outside than today's children, claims Persil campaign James Swift Children spend less time outside than prisoners in maximum security jails, according to a new campaign from Persil that features interviews with convicts. Why - and how - Campaign is changing Claire Beale and Adrian Barrick Change, as JFK said, is the law of life. Campaign, launched just five years after his death, has always flourished by re-inventing itself to stay ahead of the perpetual shifts in the advertising and marketing industries. And reinvention has never been more necessary than now. Carlsberg creates chocolate bar for Easter Gurjit Degun Carlsberg, the Danish brewer, has launched a pop-up bar made completely out of chocolate as part of its "if Carlsberg did..." campaign. Domino's launches 'mouth-boggling' campaign Omar Oakes Pizza lovers are lost for words in a new campaign by Domino's, which uses CGI to swap their faces and speak in gibberish. Visa releases beating heart Olympics ad James Swift Visa, the payment services sponsor of the Olympic Games, invites a comparison between its unfailing services and the beating heart of an athlete in a new cinema campaign. Easter 2016 ads: the best so far Staff A Loch Ness stunt, a giant chocolate hen, and an egg hunt for grown-ups feature in this year's batch of Easter ads. Campaign rounds up the best brand efforts for the holiday. Exterion Media plans Clear Channel takeover Gideon Spanier Exterion Media is planning a takeover bid for Clear Channel's international business, Campaign understands. Instagram picks five start-ups showing big business how to use social Gideon Spanier Instagram has claimed that it has become an important business tool, particularly for small- and medium-sized enterprises, and that bigger companies can learn from what these start-ups are doing. The invisible women of agency PR Douglas Quenqua An unseen army of mostly female publicists keeps adland's racist jokes and bad behavior under wraps. What does the JWT suit say about their plight? Haymarket Media Group invests in broader Campaign brand for new breed of marketer Gemma Charles Haymarket Media Group is bringing together its market-leading media, marketing and advertising brands under the Campaign banner - in a ground-breaking move designed to reflect the rapidly evolving shape of today's global marketing communications. Ten Twitter facts on the social media giant's 10th birthday Omar Oakes As Twitter turns 10, Campaign takes a look at the most followed account, most retweeted tweet, and other key facts about the social media platform. Mikado launches first ad in four years Gurjit Degun Mikado, the Mondelez International biscuit brand, has launched its first ad in four years encouraging people to get out of the 2.16pm slump. The iPhone SE: why smaller may be better for mobile advertising Mark Slade Improving technology means a smartphone's features can be pushed further to engage viewers, says the EMEA managing director of mobile ad specialist Opera Mediaworks. Judge asks to see JWT 'rape joke' tape Campaign staff WPP is seeking to exclude video allegedly showing former CEO Gustavo Martinez joking about rape in front of top execs JWT CEO Tamara Ingram: 'diversity and inclusion will be at the top of my agenda' James Swift Tamara Ingram, J Walter Thompson's new global chief executive, has said she is putting diversity and inclusion at the forefront of her leadership of the agency. Top Work Heineken "the dilemma" by Publicis Heineken's new prank ad is a cut above the rest thanks to an engaging performance from its unwitting star. TK Maxx "ridiculous possibilities" by Wieden & Kennedy London Wieden & Kennedy London's first TV ad for TK Maxx is a surreal spot highlighting the retailer's eclectic inventory. Persil "free the kids" by MullenLowe London Children spend less time outside than prisoners in maximum-security jails, according to a gutsy new campaign from Persil. McDonald's "always working" by Leo Burnett London McDonald's new TV ad strives to impress parents with the healthy changes the fast-food chain has made to its Happy Meal. Smirnoff "we're open" by 72andSunny The latest ad in Smirnoff's "we're open" campaign profiles a deaf dance teacher and will be the first spot in the series to air on TV. Visa "the heart" by Saatchi & Saatchi London Visa, the Olympic Games' payment-services sponsor since 1986, invites a comparison between the beating heart of an athlete and its own abiding services in a new cinema campaign. Pick of the week: Aldi, McCann Manchester Brittaney Kiefer Aldi's spoof of the "gorillas" ad is this week's pick. Campaign Jobs Graphic Designer £27,252 - 31,368 The Royal Borough of Kingston Upon Thames, Kingston Upon Thames Design Director Circa £60,000 Vitamin T, London (Central), London (Greater) Business Development Director £100,000 + commission + benefits The Simmance Partnership, West London International Business Director - Global Media Agency £60000 - £70000 per annum + Great Agency Benefits Ultimate Asset, West End

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