Monday, 14 March 2016

Channel 4 launches next Underdog ad, Sorrell collects £60m as 15 WPP executives land mega-share awards

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Media AM Bulletin
14th March 2016
Derren Brown, Jon Snow and Anne-Marie Duff star in Channel 4 Underdog ad
Derren Brown, Jon Snow and Anne-Marie Duff star in Channel 4 Underdog ad
Channel 4's Underdog has returned to explain the broadcaster's public service remit and what makes the channel different from other terrestrial services.
Sorrell collects £60m as 15 WPP executives land mega-share awards
Sorrell collects £60m as 15 WPP executives land mega-share awards
Sir Martin Sorrell will collect a share award worth more than £60 million this week and up to 14 other senior WPP executives are in line for multi-million pound awards.
Channel 4 and BBC win big at Broadcasting Press Guild Awards
Channel 4 and BBC win big at Broadcasting Press Guild Awards
Channel 4 has won five prizes at the Broadcasting Press Guild Awards, including two for comedy Catastrophe and an innovation award for Russell T Davies' LGBT trilogy Cucumber, Banana, Tofu.
Beyond Personalisation: The future of people-based marketing Join us on Thursday 17 March @ 3pm to take a look into our crystal ball & find out how to create the customer journey of the future.  
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Alastair Campbell: Reputation is not all about the media any more
Alastair Campbell: Reputation is not all about the media any more

Alastair Campbell, the former press secretary to Tony Blair, has told a London audience that people should be less concerned by their reputation in the media - and opining that it is no longer possible to control the media agenda in the way he did in his heyday.

Campaign Viral Chart: Ford kicks Samsung off pole position
Campaign Viral Chart: Ford kicks Samsung off pole position
A rally driver's experience in a Ford car was the most shared ad this week.
Justin Bieber songs played on Capital radio to sync with digital billboards
Justin Bieber songs played on Capital radio to sync with digital billboards
Justin Bieber will be the first in a series of music artists to feature in a new digital outdoor campaign by Universal Music and Global Radio's Capital FM.
Latest blogs
My Media Week: Ed Cox, Forward Media
My Media Week: Ed Cox, Forward Media

This week Ed Cox, the managing director of Forward Media, talks start-ups, Snapchat and Star Wars.

What do millennials want from brands?
What do millennials want from brands?
Adnan Ebrahim, the 25-year-old chief executive and founder of car enthusiast community, Car Throttle, reveals the mindset of those hard-to-reach media consumers.
My Media Week: Phuong Nguyen
My Media Week: Phuong Nguyen
This week Phuong Nguyen, the director of eBay Advertising, experiences the not insignificant task of defining the company’s three-year tech plan; the joy of promoting deserving talent; and a quintessentially London moment.

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