How Amazon is driving the Uberisation of fashion; Netflix and the future of content marketing; Can Vice make a virtue of its new TV deal?

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How Amazon is driving the Uberisation of fashion 16 March 16, Paul Marsden Virtual eyebrows were raised after Amazon launched a new online TV shopping show called 'Style Code Live', writes Dr Paul Marsden, digital strategist at Syzygy and psychologist at London College of Fashion.   Sony prices PlayStation VR to beat rivals ... and more 16 March 16, Daniel Farey-Jones Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.   A data revolution is coming, says Unilever's insights chief 16 March 16, Sandra Halliday A revolution is coming in the way brands and organisations gather customer insights.   Brands must serve single mums, special needs families better, finds Mumsnet 16 March 16, Simon Gwynn Brands need to understand the diverse experience of mums or risk alienating them, according to a report from Mumsnet and Saatchi & Saatchi.   Can Vice make a virtue of its new TV deal? 16 March 16, Martin Flavin The media giant, synonymous with cutting-edge, provocative content, is launching a new channel on traditional television, taking its distinctive editorial voice to the platform. But is this a retrograde... read more   Ad Pulse: Why OK Go's 'zero gravity' music video went viral 16 March 16, Unruly Unruly has analysed the most-shared online ad of February - S7 Airlines and OK Go "upside down and inside out" by Damian Kulash and Trish Sie - to unearth some wisdom for marketers.   O2's Ian Cafferky on SXSW's 'emotional layer' of GIFs, VR and Hyperloop 16 March 16, Ian Cafferky I have turned my inner geek mode on full, put on the compulsory backpack, and dialled my curiosity to nine, writes Ian Cafferky, head of marketing communications at O2.     16 March 16 Netflix and the future of content marketing Our modern lives are defined by conspicuous consumption. Online streaming platforms like Netflix, Amazon Prime & Hulu have re-defined the existence of an entire industry, pushing content towards digital... read more   16 March 16 The Daily Poke: Brands ❤ emojis We're starting to know them as Generation Viz – a wave of consumers who've grown up with Facebook, Snapchat and WhatsApp who habitually use emojis as a quick visual tag to express their current feelings... read more   16 March 16 Mobile programmatic explained: maximise your reach Last year marked a watershed moment with the proportion of total UK programmatic display ad spending on mobile platforms surpassing desktop's share for the first time reaching £1.8 billion, according... read more   16 March 16 Creativity from data True engagement is growing easier to measure, but harder to achieve in today's increasingly connected world. The marketing landscape is rife with competition. Dwindling attention rates are exacerbated... read more   16 March 16 With evolving native video formats changing what metrics should you pay attention to? The digital advertising landscape is rapidly changing and to keep pace publishers are offering up new ad units and formats that allow advertisers to engage directly with their audiences. One of the... read more                   Media Planning Manager - Client Side   £40000 - £45000 per annum + Relocation Package + Bonus etc. Ultimate Asset, London   Global Manager   £65k Dot-Gap, London (Central), London (Greater)   Head of Department for Marketing   Starting salary from £55,389 - £58,754 per annum with further progression opportunities to £68,115 Bournemouth University, Bournemouth University   Head of Global Media - APAC - Leading Media Agency   £100000 - £120000 per annum + Relocation Package + Bonus etc. Ultimate Asset, London   SENIOR ACCOUNT MANAGER – Shopper Marketing Agency – FMCG accounts – c. £35k   c. £35k Judi Patton, London (Central), London (Greater)   Super duper ACCOUNT DIRECTOR / SENIOR ACCOUNT DIRECTOR– award winning integrated agency, SW London -   £40k-£60k plus benefits Judi Patton, London (Greater)   Brand Director (Malawi)   Negotiable Girl Effect, London (Greater)/Malawi   Senior Digital Marketing Executive   £26,000 per annum + benefits Electric Word Plc, London   Senior Brand Manager   Competitive + benefits Spectrum Brands, West Byfleet, Surrey   Marketing Manager   Negotiable; depending on experience SME London, London (Central), London (Greater)               See all jobs

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