Tuesday, 15 March 2016

Mercedes-Benz takes sole ad slot for Channel 4's Formula One, TalkRadio launches digital outdoor campaign

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Media AM Bulletin
15th March 2016
Mercedes-Benz takes pole position ad slot for Formula One on Channel 4
Mercedes-Benz takes pole position ad slot for Formula One on Channel 4
Mercedes-Benz Cars UK will be the only brand to advertise immediately before Channel 4's coverage of Formula One.
TalkRADIO digital outdoor ads will show real-time opinions and stories
TalkRADIO digital outdoor ads will show real-time opinions and stories
TalkRADIO, the new station being launched by the Wireless Group next week, is set to launch an interactive outdoor campaign that updates in real time based on stories and opinions of the day.
The ad agency model - bendable or breakable?
The ad agency model - bendable or breakable?
PepsiCo president Brad Jakeman recently stated that the ad agency model is not going to bend, it's going to break. Is he right, asks the chief executive and co-founder at MSQ Partners.
Five key takeaways from SXSW 2016
Five key takeaways from SXSW 2016
MBA's chief executive shares his lessons from SXSW 2016 on wearables, robots, diversity and more.
o2, Salesforce and Aimia discuss the future of people-based marketing Join us on Thursday 17 March @ 3pm to take a look into our crystal ball & find out how to create the customer journey of the future.  
Presented by Brand Republic Insight and Salesforce
Be Heard swoops for MMT Digital as second major acquisition
Be Heard swoops for MMT Digital as second major acquisition
Be Heard, the group chaired by former Engine chief executive Peter Scott, is set to make its second digital agency acquisition.
Sorrell collects £60m as 15 WPP executives land mega-share awards
Sorrell collects £60m as 15 WPP executives land mega-share awards
Sir Martin Sorrell will collect a share award worth more than £60 million this week and up to 14 other senior WPP executives are in line for multi-million pound awards.
Derren Brown, Jon Snow and Anne-Marie Duff star in Channel 4 Underdog ad
Derren Brown, Jon Snow and Anne-Marie Duff star in Channel 4 Underdog ad
Channel 4's Underdog has returned to explain the broadcaster's public service remit and what makes the channel different from other terrestrial services.
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This week Ed Cox, the managing director of Forward Media, talks start-ups, Snapchat and Star Wars.

What do millennials want from brands?
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Adnan Ebrahim, the 25-year-old chief executive and founder of car enthusiast community, Car Throttle, reveals the mindset of those hard-to-reach media consumers.
My Media Week: Phuong Nguyen
My Media Week: Phuong Nguyen
This week Phuong Nguyen, the director of eBay Advertising, experiences the not insignificant task of defining the company’s three-year tech plan; the joy of promoting deserving talent; and a quintessentially London moment.

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