TalkRADIO, the new station being launched by the Wireless Group next week, is set to launch an interactive outdoor campaign that updates in real time based on stories and opinions of the day.
PepsiCo president Brad Jakeman recently stated that the ad agency model is not going to bend, it's going to break. Is he right, asks the chief executive and co-founder at MSQ Partners.
Sir Martin Sorrell will collect a share award worth more than £60 million this week and up to 14 other senior WPP executives are in line for multi-million pound awards.
Channel 4's Underdog has returned to explain the broadcaster's public service remit and what makes the channel different from other terrestrial services.
Adnan Ebrahim, the 25-year-old chief executive and founder of car enthusiast community, Car Throttle, reveals the mindset of those hard-to-reach media consumers.
This week Phuong Nguyen, the director of eBay Advertising, experiences the not insignificant task of defining the company’s three-year tech plan; the joy of promoting deserving talent; and a quintessentially London moment.
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