Tuesday 29 March 2016

Samsung Pay extends global mobile payments reach with China launch; Nestlé in CRM talks for Purina; Oculus Rift VR becomes reality with launch of first consumer headset

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Brand Republlic
Digital PM brought to you by The Wall 29th March
 
Samsung Pay extends global mobile payments reach with China launch... and more

Samsung Pay extends global mobile payments reach with China launch... and more

29 March 16, Ben Bold

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

 
Nestlé in CRM talks for Purina

Nestlé in CRM talks for Purina

29 March 16, Maisie McCabe

Nestlé is speaking to agencies about the CRM strategy of its Purina petcare division.

 
Facebook has been interested in race in marketing since 2010

Facebook has been interested in race in marketing since 2010

29 March 16, Shona Ghosh

Facebook has attracted criticism for an advertising feature that veers dangerously close to racial profiling, after it showed different trailers for NWA biopic 'Straight Outta Compton' to Hispanic, black... read more

 
The 10 best ads in Apple's 40-year history

The 10 best ads in Apple's 40-year history

29 March 16, Matthew Chapman

Apple has come a long way since its first advert 40 years ago and Marketing has taken a look back at the ten best ads that have helped define the brand.

 
Eurostar launches new train with Instagram campaign

Eurostar launches new train with Instagram campaign

29 March 16, Gurjit Degun

Eurostar, the high-speed rail service, is promoting its new London-Paris train with an Instagram campaign.

 
Oculus Rift VR becomes reality with launch of first consumer headset

Oculus Rift VR becomes reality with launch of first consumer headset

29 March 16, Ben Bold

Oculus is shipping its first virtual reality Oculus Rift headsets to consumers who backed it on Kickstarter, marking a rite of passage for mainstream virtual reality.

 
Spotify takes Atreyu for one last flight in new TV campaign

Spotify takes Atreyu for one last flight in new TV campaign

28 March 16, I-Hsien Sherwood

Wieden+Kennedy New York lovingly reconstructs an 80s icon

 
Adapt or die: Technology is saving journalism, not destroying it

Adapt or die: Technology is saving journalism, not destroying it

29 March 16, Sylvain Giuliani

Forget fears about print titles closing and the struggle for make money online. Journalism is on the cusp of a creative renaissance thanks to digital technology.

 
Why creativity in the digital age means brands are always in beta

Why creativity in the digital age means brands are always in beta

29 March 16, Rebecca Coleman

Digital advances have solved many everyday problems and have streamlined design, but also brought fresh challenges that demand new paths to innovation. Rebecca Coleman looks at how to balance art and science... read more

 
Vodafone to sponsor Capital's Summertime Ball for further three years

Vodafone to sponsor Capital's Summertime Ball for further three years

29 March 16, Gurjit Degun

Vodafone has partnered with Global for a further three years to sponsor Capital's Summertime Ball.

 
 
29 March 16
The Daily Poke: Anti-authenticity aesthetic

Authenticity is a word often bandied about by brands, so Bombay Electrics new rebrand caught our attention. The fashion store has ditched their heritage-style look for an anti-authenticity aesthetic...

read more
 
29 March 16
Brands should not give up on Twitter just yet

"Just setting up my Twittr". When entrepreneur Jack Dorsey launched Twitter with these five words a decade ago, nobody could have foreseen its stellar rise. The social media giant’...

read more
 
29 March 16
Why we can't stop bragging online

When something good happens – like getting a promotion or completing a marathon – most people, want to tell someone. They might Whatsapp their best friend to spread the news, or post a Facebook update...

read more
 
29 March 16
5 social apps turning pitfalls into opportunities

It's no accident that there are so many new social networks and apps out there. They're each trying to find their niche under the shadow of Facebook, Instagram, Twitter and Snapchat. Every new social...

read more
 
28 March 16
The Daily Poke: Waste not…

Because someone will want it. Now one man's surplus, could become another man's dinner. Food waste is a global concern, that one organisation is tackling at a local level (Sharing is caring Tim)....

read more
 
 
 
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