Thursday, 31 March 2016

Brands should pursue real creativity, not the tepid unoriginality of vloggers + Waitrose, Heineken & Air France

Marketing Daily

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Marketing Daily
Marketing Daily , 31st March 2016
Brands should pursue real creativity, not the tepid unoriginality of vloggers
Brands should pursue real creativity, not the tepid unoriginality of vloggers
Waitrose tests its first cashless store
Waitrose tests its first cashless store
A view from Dave Trott: Real disruption is uncomfortable
A view from Dave Trott: Real disruption is uncomfortable
How behavioural theory and social media influenced Public Health England's 'One You'
How behavioural theory and social media influenced Public Health England's 'One You'
How emotion tracking and machine-learning makes the Post Office less stressful
How emotion tracking and machine-learning makes the Post Office less stressful
Heineken global marketing boss Soren Hagh moves to Italy to take on MD role
Heineken global marketing boss Soren Hagh moves to Italy to take on MD role
Consumer confidence fails to recover as Brexit 'jitters' hit home
Consumer confidence fails to recover as Brexit 'jitters' hit home
Air France promises flying experience of your dreams in new campaign
Air France promises flying experience of your dreams in new campaign
Is data detrimental to creativity?
Is data detrimental to creativity?
Coke's Rebecca Messina adds whiskey to cola career with Beam Suntory move
Coke's Rebecca Messina adds whiskey to cola career with Beam Suntory move
TUI focuses on 'safe' destinations after Turkey and North Africa terror attacks
TUI focuses on 'safe' destinations after Turkey and North Africa terror attacks
Heineken shows the 'Faces of Heineken' for recruitment campaign
Heineken shows the 'Faces of Heineken' for recruitment campaign
Dyson's pollution-busting Pure Cool Link marks its Internet of Things debut... and more
Dyson's pollution-busting Pure Cool Link marks its Internet of Things debut... and more
EE, British Gas and IBM on what ever-evolving customer expectations means for the future of marketing
Presented by MARKETING and IBM
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