Brands should pursue real creativity, not the tepid unoriginality of vloggers + Waitrose, Heineken & Air France

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Marketing Daily , 31st March 2016

Brands should pursue real creativity, not the tepid unoriginality of vloggers Waitrose tests its first cashless store A view from Dave Trott: Real disruption is uncomfortable How behavioural theory and social media influenced Public Health England's 'One You' How emotion tracking and machine-learning makes the Post Office less stressful Heineken global marketing boss Soren Hagh moves to Italy to take on MD role Consumer confidence fails to recover as Brexit 'jitters' hit home Air France promises flying experience of your dreams in new campaign Is data detrimental to creativity? Coke's Rebecca Messina adds whiskey to cola career with Beam Suntory move TUI focuses on 'safe' destinations after Turkey and North Africa terror attacks Heineken shows the 'Faces of Heineken' for recruitment campaign Dyson's pollution-busting Pure Cool Link marks its Internet of Things debut... and more EE, British Gas and IBM on what ever-evolving customer expectations means for the future of marketing Presented by MARKETING and IBM JOBS BOARD Polish/English Speaking | Content Editor | ASAP Start , Salt£190 - £200 per day , Bracknell Senior Insight Executive | Insight & Engagement Consultancy , Elizabeth Norman International£25000 - £35000 per annum + Benefits , London Student National Art Pass Coordinator , CHMUp to £25k dependent on experience , Kings Cross, London Senior Client Director , Live RecruitmentNegotiable , Oxfordshire Marketing Manager - Fast-Growing Trampoline Park Brand , Recruitment Revolution£40,000 - £50,000 , Camberley, Surrey

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