Persil says prisoners spend more time outside than children, New ads from Mikado and Domino's

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Campaign Daily Fix March 22, 2016

Latest news Prisoners spend more time outside than today's children, claims Persil campaign James Swift Children spend less time outside than prisoners in maximum security jails, according to a new campaign from Persil that features interviews with convicts. Mikado launches first ad in four years Gurjit Degun Mikado, the Mondelez International biscuit brand, has launched its first ad in four years encouraging people to get out of the 2.16pm slump. Domino's launches 'mouth-boggling' campaign Omar Oakes Pizza lovers are lost for words in a new campaign by Domino's, which uses CGI to swap their faces and speak in gibberish. Judge asks to see JWT 'rape joke' tape Campaign staff WPP is seeking to exclude video allegedly showing former CEO Gustavo Martinez joking about rape in front of top execs Creative agencies 'do not need to be conservative' when casting for ads Omar Oakes Creative agencies do not need to be "cautious or conservative" when casting for ads, says a neuroscientific study commissioned by Thinkbox. MullenLowe leads UK Effie Awards finalist entries Omar Oakes MullenLowe London leads the pack in the list of finalists for the first UK Effie Awards, for which the shortlists were announced today. The hidden cost of craft and defending creative work Jon Phillips Jon Phillips, a business director at Crispin Porter & Bogusky, highlights effective ways of responding to creative feedback from clients. George & Dragon and MediaCom pick up Scope brief Gurjit Degun Scope, the charity that supports people with disability, has appointed George & Dragon and MediaCom to handle its creative and media activity, respectively. The era of science has arrived in media: can creativity survive? Richard Dunmall How will traditional media brands driven by art and storytelling thrive in this transforming media landscape, asks the chief revenue officer for Media iQ. Weber picks Maxus for UK media Gurjit Degun Weber, the barbecue grill manufacturer, has appointed Maxus to handle its UK media planning and buying account following a competitive pitch process. Danny Baker plans to launch crowdfunded radio station Omar Oakes Danny Baker, the veteran broadcaster, has stated his ambition to launch a new radio station supported by crowdfunding. The Work Heineken "the dilemma" by Publicis Heineken's new prank ad is a cut above the rest thanks to an engaging performance from its unwitting star. Nivea Men "the double" by Stack A man is taunted by the presence of his slightly more successful double in a new online ad for Nivea Men Crème. School Reports Abbott Mead Vickers BBDO Unable to secure a cheaper deal with its landlord, Abbott Mead Vickers BBDO was forced to move to Omnicom's Southwark office in 2015. Leo Burnett These are interesting times for Leo Burnett London. More Aerial Awards radio ad winner Feb 2016: Curry's PC World 'bootcamp' by AMV BBDO Presented by Campaign & Radiocentre Judge Matt Lever, creative director, VCCP, tells us why he loves Charlotte Adorjan and Michael Jones' campaign.       Also in the news Outdoor Planning Awards shortlist revealed Suzanne Bidlake Eighteen entries representing brands including Carlsberg, Currys PC World, Santander, Jameson, Microsoft and Camelot have been shortlisted in the Outdoor Planning Awards 2016. Haygarth appoints Sandwith as CEO to head new senior team Omar Oakes Haygarth, the specialist shopping marketing agency, has a new-look senior team after promoting its managing director, Marcus Sandwith, to chief executive. What is Small Data and how can it explain brand trends? Georgina Brazier Move over Big Data, there's a new trend in town. Campaign spoke to author Martin Lindstrom at the launch of his new book "Small Data". Campaign Jobs Graphic Designer £27,252 - 31,368 The Royal Borough of Kingston Upon Thames, Kingston Upon Thames Campaign Manager Paying up to £40,000 plus excellent benefits and bonus Bodhi Resourcing, London (Greater) Category Manager £27,500 – £34,000 + excellent benefits Online Resourcing, Waltham, near Melton Mowbray, Leicester Senior Digital Marketing Consultant Paying up to £65,000 Bodhi Resourcing, London (Greater)

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