This week's most read news and best ad campaigns: Joey Essex fronts Cup A Soup ad, Co-Op Bank launches ad with guerrilla gardeners, Waitrose says print is most effective

 

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This week's most read news and best ad campaigns Most read news Cup A Soup hires 'deliciously thick' Joey Essex to promote new range Omar Oakes Batchelors is launching an ad campaign fronted by a topless Joey Essex to promote Cup A Soup's new Deliciously Thick range. Co-Op Bank launches 'good to be different' position with guerrilla gardener ad James Swift The Co-operative Bank introduces audiences to a couple of guerrilla gardeners in the launch ad for its new "it's good to be different" campaign. Waitrose: print is our most effective advertising channel Gideon Spanier Waitrose has claimed print is its "most effective" channel for its advertising. Chaka Sobhani named Leo Burnett CCO Kate Magee Mother creative director replaces former Leo Burnett London ECD Justin Tindall. BBH captures Uber's UK creative business Kate Magee Uber has hired Bartle Bogle Hegarty as its first retained creative agency in the UK. AMV BBDO leads UK shops in Warc global agency rankings Omar Oakes Seven UK ad agencies have been named in Warc's list of the world's 50 best creative shops. Ikea launches £300 million global media review Gideon Spanier Ikea is reviewing its estimated €400 million (£312 million) global media-buying arrangements with at least five agency holding groups. 18 Feet & Rising awards ECD role to Carpen as Keon quits James Swift Matt Keon, the founding partner and executive creative director at 18 Feet & Rising, is leaving the agency. Anna Carpen, the creative director, has been promoted to replace him. Confused.com appoints Karmarama to ad account Omar Oakes Confused.com has awarded its £40 million ad account to Karmarama after a competitive pitch. Expedia launches advertising contest Maisie McCabe Expedia, the online travel portal, is reviewing its advertising account, currently held by Ogilvy & Mather London. Yorkshire Tea owner kicks off advertising review Gurjit Degun Taylors of Harrogate, which owns the Yorkshire Tea brand, has called a review of its advertising business, putting BMB on alert. First Choice ad to feature live marriage proposal during Coronation Street break Omar Oakes A woman will propose to her boyfriend during a Coronation Street ad break tonight, in a leap year-inspired spot for First Choice. BETC creates end-of-world simulator for Ubisoft game James Swift Find out how long the world would survive if you were patient zero in a devastating smallpox outbreak as part of the online marketing for Ubisoft's new Tom Clancy game. A&E/DDB recruits BBH creative duo Omar Oakes Adam & Eve/DDB has raided Bartle Bogle Hegarty for the award-winning creative team Simon Pearse and Emmanuel Saint M'Leux. JWT revamps interview policy to promote gender diversity James Swift At least one woman must be interviewed for all vacant creative and tech positions at J Walter Thompson London, following an overhaul of hiring policies at the agency. Top Work Ariel "share the load" by BBDO India It's the video that Facebook's Sheryl Sandberg called one of the most powerful she'd ever seen: Ariel's Indian ad campaign encouraging men to do their fair share of housework. Burger King "#BetterToBeTheBurgerKing" by Buzzman Few brands have a rivalry as bitter and catty as the one between McDonald's and Burger King - and even fewer seem to revel in it so much. BBC One "Mother's Day" by BBC Creative The BBC has unveiled the first piece of work by its new in-house agency, BBC Creative. Batchelors Cup A Soup "incredibly tasty, phenomenally thick" by McCann London Joey Essex, a reality TV star who is famous for being dim, fronts a new campaign for Batchelors Cup A Soup. Heineken "there's more behind the star" by Publicis Worldwide Benicio Del Toro, the Oscar-winning actor who has starred in Traffic and The Usual Suspects, fronts Heineken's new global campaign. Geox "#StartBreathing" by Doner London Geox, the footwear brand specialising in breathable fabrics, has released a campaign shot by Rankin. World's talking about: Happy Goggles Mark Zuckerberg has predicted that virtual reality will be the next big computing environment - and it is telling that even McDonald's is getting in the game. Campaign Jobs Category Executive / Manager £27,500 – £34,000 + excellent benefits Online Resourcing, Waltham, near Melton Mowbray, Leicester Strategy Director £70 - £85K + benefits Rare Selection, London (Central), London (Greater) Strategy Director Up to £90K + bonus, health, pension Rare Selection, Central London ACCOUNT MANAGER – Shopper Marketing Agency – FMCG accounts – £28,000- £32,000 £28k - £32k Judi Patton, London (Central), London (Greater)

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