Why Twitter is a brand’s best friend; Android Pay to launch in UK in 'few months'; The rise of native ads

View in web browser   |   Add to safe senders Digital PM brought to you by The Wall 23rd March

23 March 16 Why Twitter is a brand's best friend "Dead in a year" is a phrase I've heard accompany many a mention of Twitter. Yet it's still here, and for all the negative headlines, it boasts over 500 million tweets per day from 320... read more   23 March 16 The Daily Poke: Raincheck runners Do you find it tricky deciding what to wear because of the weather? Well, now, you could check out the forecast, just by looking at your shoes. Converse have launched Chuck Hacks, special edits to... read more   23 March 16 If marketers can crack mobile, programmatic growth knows no bounds Programmatic ad buying has experienced remarkable growth in the relatively short time it's been around. Last year for the first time in the UK, nearly 60% of UK display advertising was programmatic... read more   23 March 16 The rise of native advertising Native advertising has hit the headlines recently, with big players coming under fire for not clearly marking sponsored content. Furthermore, the ever-increasing use of ad-blockers online has sparked... read more     Also in the news Android Pay to launch in UK in 'few months' as it sets sights on Apple Android Pay will launch in the UK in "the next few months" as Google seeks to catch up with Apple in the mobile payments space. The launch of Google's mobile payment service has been long-awaited for those with Android smartphones considering the devices have had NFC capabilities long before Apple, which managed to steal a march on Google with the launch of Apple Pay in the UK.   Ad-blocking is 'great', says Hailo marketer Gary Bramall 23 March 16, Daniel Farey-Jones Gary Bramall, chief marketing officer at taxi app Hailo. has said he welcomes ad-blocking as a "great thing" that tackles the "fatigue customers have felt through dumb advertising".   How to turn data into a brand asset 23 March 16, Suki Thompson Suki Thompson, the chief executive of Oystercatchers, recaps the key learnings from last night's panel on data and brands.   Expedia takes girl with cancer on dream virtual journey to Argentine Pampas 23 March 16, Matthew Chapman Children who are confined to their beds due to illness have been taken on the journeys of their dreams by being immersed in 360-degree films created by Expedia.   Horror film trailers on MailOnline and Vevo not irresponsibly targeted at children, rules ASA 23 March 16, Gurjit Degun The ad watchdog has disagreed that trailers for the film Paranormal Activity: The Ghost Dimension were irresponsibly targeted.   The iPhone SE: why smaller may be better for mobile advertising 22 March 16, Mark Slade Improving technology means a smartphone's features can be pushed further to engage viewers, says the EMEA managing director of mobile ad specialist Opera Mediaworks.                 HomeAway-Director, Global Brand Media   Competitive HomeAway, London (Central), London (Greater)   Senior Search Executive   £27k Dot-Gap, London (Central)   Junior Technical AM (ad ops/AM)   Salary approx £20-24k + 10-20% comms MediaMigo Recruitment Limited., London (Central), London (Greater)   Digital Planner / Digital Strategist   to £70k - 90k+ bens David Thatcher Recruitment, London (West), London (Greater)   Online Community Manager   c. £30-35k per annum World First UK Ltd, London (Central), London (Greater)   Assistant Brand Manager   £Highly Competitive basic + benefits Noble Foods (The Happy Egg Company) c/o SmithCarey Ltd, West London Based   Brand Manager   £Highly Competitive basic + bonus, car/car allowance & benefits Noble Foods (The Happy Egg Company) c/o SmithCarey Ltd, West London Based   HomeAway- Global Display Analyst   Competitive HomeAway, London (Central), London (Greater)   Brand Director (Malawi)   Negotiable Girl Effect, London (Greater)/Malawi   Category Manager   £27,500 – £34,000 + excellent benefits Online Resourcing, Waltham, near Melton Mowbray, Leicester               See all jobs

Manage Bulletins Unsubscribe