Charity campaign reveals gender stereotyping, SXSW takeaways, How passion projects could make your agency famous

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Campaign Daily Fix March 15, 2016

Latest news Mercedes-Benz takes pole position ad slot for Formula One on Channel 4 Gurjit Degun Mercedes-Benz Cars UK will be the only brand to advertise immediately before Channel 4's coverage of Formula One. Gender stereotyping laid bare by children's drawings in charity campaign Omar Oakes The extent of gender stereotyping among primary school children, with more dangerous careers assumed to be carried out by men, is laid bare in a charity's new ad campaign. TalkRADIO digital outdoor ads will show real-time opinions and stories Omar Oakes TalkRADIO, the new station being launched by the Wireless Group next week, is set to launch an interactive outdoor campaign that updates in real time based on stories and opinions of the day. How passion projects could make your agency famous Kevin Chesters Passion projects could make your agency famous, or they could suck your agency dry - depending on how you approach them, says Kevin Chesters. Five key takeaways from SXSW 2016 Stephen Maher MBA's chief executive shares his lessons from SXSW 2016 on wearables, robots, diversity and more. Our tech obsession is leaving new business behind Cat Davis Amid the flurry to ramp up agencies' tech expertise, our approach to new business is still languishing in the 1950s, says the chief growth officer for UK and Europe at Cheil UK. The ad agency model - bendable or breakable? Peter Reid PepsiCo president Brad Jakeman recently stated that the ad agency model is not going to bend, it's going to break. Is he right, asks the chief executive and co-founder at MSQ Partners. JWT CEO Martinez says he will not attend 4A's conference Eleftheria Parpis "Out of respect for the conference," agency boss at center of lawsuit says he will withdraw "to discourage any distractions" A crisis of diversity in tech, but progress depends on aid from allies in industry I-Hsien Sherwood The United States' chief technology officer offers a way forward at SXSW The Work Aldi "chocolate bunny" by McCann Manchester Aldi is back with another spoof ad, this time mocking Cadbury's classic "gorilla" spot for its Easter campaign. Editor's pick Sexist bosses: What a difference a decade doesn't make Nancy Vonk Faced with a misogynistic boss, Nancy Vonk refused to stay silent. Now, former co-chief creative officer of Ogilvy & Mather Toronto implores others to speak up. Et tu, Gustavo? Douglas Quenqua J. Walter Thompson's new CEO was supposed to be a new kind of executive. Which is why I thought I couldn't believe my ears The January/ February Thinkboxes Shortlist Presented by Campaign, Marketing & Thinkbox Who will get the academy's vote in the latest Thinkboxes shortlist?    Also in the news Obama discusses bloated government and Apple encryption at SXSW Chris Pearce Like the rock star politician he's become, Barack Obama kept the crowds waiting in Austin, writes Chris Pearce, CEO of TMW Unlimited. O2's Nina Bibby on choosing to be 'terrified' at SXSW Nina Bibby Failure at SXSW? How can this be possible? This must be one of the most positive places to be right now in the US, writes Nina Bibby, marketing and consumer director at O2. Schweppes lends a sympathetic ear to mid-lifers Daniel Farey-Jones A Schweppes campaign in Argentina shows people aged around 40 explaining to the younger generation how things used to work in the old days. Campaign Jobs Graphic Designer £27,252 - 31,368 The Royal Borough of Kingston Upon Thames, Kingston Upon Thames Senior Digital Marketing Consultant Paying up to £65,000 Bodhi Resourcing, London (Greater) Campaign Manager Paying up to £40,000 plus excellent benefits and bonus Bodhi Resourcing, London (Greater) Associate Director Competitive + bonuses Live Recruitment, Oxfordshire

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