Nike+ app to relaunch as online store; Guardian Media Group plans to cut 250 jobs; St Patrick's Day on Twitter

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Nike+ app to relaunch as online store offering users exclusive product access 17 March 16, Matthew Chapman Nike will offer users of its Nike+ training app exclusive access to its products as it seeks to drive uptake of the app and turn it into an online store.   Ikea teams up with Skype for 30-second 'find your passport' challenge 17 March 16, Simon Gwynn Ikea will be communicating directly with consumers via Skype in a competition running for five evenings next week as part of the retailer's 'Joy of Storage' campaign.   Guardian Media Group plans to cut 250 jobs 17 March 16, Omar Oakes The publisher of The Guardian is planning to slash 250 jobs as it tries to cut costs by 20 per cent, it has told staff today.   Future raids Telegraph and Time Inc for senior sales hires 17 March 16, Omar Oakes Future, the publisher of Total Film and Gizmodo, has bolstered its senior commercial sales team with two hires.   B&Q launches 'Let's Create' strapline with ad starring anthropomorphic zebra 17 March 16, Matthew Chapman B&Q is putting creativity at the heart of its positioning with a new strapline that encourages DIY fans to move beyond thinking in "black and white".   BBH launches Stockholm office 17 March 16, Omar Oakes Bartle Bogle Hegarty has officially opened a Stockholm office, four years after parent company Publicis Groupe acquired a Swedish mobile agency.   M&C Saatchi buys MCD Partners to launch Lida in New York 16 March 16, Maisie McCabe M&C Saatchi's digital and direct agency Lida has bought a majority stake in the New York digital customer experience agency MCD Partners in a deal valuing the business at around £10 million.     17 March 16 Brands pay tribute to #StPatricksDay on Twitter Happy St Patrick's Day. To mark the day that honours Ireland's patron saint, brands including Red Bull, McDonald's and, of course, Guinness have been taking to Twitter to celebrate... read more   17 March 16 Brands can show their support for Earth Day with .earth domain Earth Day falls on Friday 22 April. Set up to allow people around the world to show their support for the planet, there's now a new platform you can use to show you care about the environment.... read more   17 March 16 The Daily Poke: Love your leftovers Congealed lasagne. Sad lettuce. Collapsed trifle. For most of us, the thought of leftovers maybe doesn't seem so appetising. And yet, when yogurt makers at Yeo Valley raided the fridge for the fruits... read more   17 March 16 What SXSW 2016 means for mobile marketers In Austin, it's perfectly normal to eat nachos for breakfast – a reflection of the city's motto: "Keep Austin Weird". Given this context SXSW Interactive makes an awful lot of sense.... read more   17 March 16 Gaze control tech: what it is and why it matters to advertising Advertising may be about to get a whole lot more targeted following a patent application by Apple being granted by the US Patent and Trademark Office yesterday. Titled "Gaze Detection in A 3D Mapping... read more   17 March 16 Why native advertising is the natural evolution of digital experience As the industry evolves, native advertising is becoming a core component of digital advertising. Publishers are leveraging this format because of its ability to match the form and function of an editorial... read more                   Online Community Manager   c. £30-35k per annum World First UK Ltd, London (Central), London (Greater)   Media Planning Manager - Client Side   £40000 - £45000 per annum + Relocation Package + Bonus etc. Ultimate Asset, London   Global Manager   £65k Dot-Gap, London (Central), London (Greater)   Head of Department for Marketing   Starting salary from £55,389 - £58,754 per annum with further progression opportunities to £68,115 Bournemouth University, Bournemouth University   Head of Global Media - APAC - Leading Media Agency   £100000 - £120000 per annum + Relocation Package + Bonus etc. Ultimate Asset, London   SENIOR ACCOUNT MANAGER – Shopper Marketing Agency – FMCG accounts – c. £35k   c. £35k Judi Patton, London (Central), London (Greater)   HomeAway- Global Display Analyst   Competitive HomeAway, London (Central), London (Greater)   HomeAway-Director, Global Brand Media   Competitive HomeAway, London (Central), London (Greater)   Brand Director (Malawi)   Negotiable Girl Effect, London (Greater)/Malawi   Senior Direct Marketing Officer   £33,000 Macmillan Cancer Support, London (Greater)               See all jobs

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