Nike will offer users of its Nike+ training app exclusive access to its products as it seeks to drive uptake of the app and turn it into an online store.
Ikea will be communicating directly with consumers via Skype in a competition running for five evenings next week as part of the retailer's 'Joy of Storage' campaign.
M&C Saatchi's digital and direct agency Lida has bought a majority stake in the New York digital customer experience agency MCD Partners in a deal valuing the business at around £10 million.
Happy St Patrick's Day. To mark the day that honours Ireland's patron saint, brands including Red Bull, McDonald's and, of course, Guinness have been taking to Twitter to celebrate...
Earth Day falls on Friday 22 April. Set up to allow people around the world to show their support for the planet, there's now a new platform you can use to show you care about the environment....
Congealed lasagne. Sad lettuce. Collapsed trifle. For most of us, the thought of leftovers maybe doesn't seem so appetising. And yet, when yogurt makers at Yeo Valley raided the fridge for the fruits...
In Austin, it's perfectly normal to eat nachos for breakfast – a reflection of the city's motto: "Keep Austin Weird". Given this context SXSW Interactive makes an awful lot of sense....
Advertising may be about to get a whole lot more targeted following a patent application by Apple being granted by the US Patent and Trademark Office yesterday. Titled "Gaze Detection in A 3D Mapping...
As the industry evolves, native advertising is becoming a core component of digital advertising. Publishers are leveraging this format because of its ability to match the form and function of an editorial...
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