Aldi spoofs Cadbury 'gorilla' ad for Easter campaign; Capital syncs Justin Bieber with digital billboards; Wetherspoons founder rails against Europe's elite in Brexit rallying cry

View in web browser   |   Add to safe senders Daily News 11th March

Aldi spoofs Cadbury 'gorilla' ad for Easter campaign 11 March 16, Gurjit Degun Aldi, the budget supermarket, has mocked Cadbury's classic 'gorilla' ad in an Easter campaign showing the low price of a chocolate bunny.   Justin Bieber songs played on Capital radio to sync with digital billboards 11 March 16, Omar Oakes Justin Bieber will be the first in a series of music artists to feature in a new digital outdoor campaign by Universal Media and Global Radio's Capital FM.   Wetherspoons founder rails against Europe's elite in Brexit rallying cry...and more 11 March 16, Matthew Chapman Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.   Science Museum picks Grey to launch interactive gallery 11 March 16, Kate Magee The Science Museum has appointed Grey London to launch an interactive gallery that will open this autumn.   Campaign Viral Chart: Ford kicks Samsung off pole position 11 March 16, Gurjit Degun A rally driver's experience in a Ford car was the most shared ad this week.   Post Office CMO Pete Markey leaving after two years to join Aviva 11 March 16, Matthew Chapman Post Office chief marketing officer Pete Markey is leaving after two years in the role to become UK director of brand communications and marketing at Aviva.   Accounting scandal was a 'catalytic change' for decaying Tesco brand, says Dave Lewis 11 March 16, Shona Ghosh Tesco's £283m overstatement of profits was a catalyst that forced the business to improve drastically faster than it might otherwise have done, according to group CEO Dave Lewis.   Microsoft sets out to celebrate female invention in uplifting 'woman made' ad 11 March 16, Be On Social video expert Be On reviews Microsoft's spot for International Women's Day - 'What are you going to make?'   Ted Baker's Ray Kelvin: 'You never know when or where inspiration will strike' 11 March 16, Ray Kelvin Kelvin started out in the fashion business as a shirt specialist, having developed a love of clothing at an early age while working in a relative's menswear shop. The first Ted Baker store opened in Glasgow... read more   Will sports marketing get over the demise of lad culture? 11 March 16, John Owrid Shifting fan culture and an increasingly 'mobile' society is leaving brand association with sport in the dark ages, yet the marketing opportunities have never been greater, writes John Owrid, chairman... read more   The Western Union Company appoints Isobar for digital CSR work 11 March 16, Gurjit Degun The Western Union Company has taken on Isobar UK to handle digital transformation work for its global CSR programme Chain of Betters.   Ad buyers raise concerns as The New Day's sales fall to 95,000 10 March 16, Gideon Spanier Sales of The New Day have tumbled below 100,000, or less than half its target circulation, amid signs that the publisher, Trinity Mirror, could drop plans to increase the cover price to 50p indefinitely... read more   Don't cut ties with Sharapova too quickly, brands warned 10 March 16, Ian Griggs Brands should not be too quick to drop Maria Sharapova, a sports data specialist has warned.   Publicis Media eyes London as global HQ as it seeks to 'simplify' structure 10 March 16, Gideon Spanier The boss of Publicis Media expects its global headquarters to be in London and claims its new structure with four media agencies will "simplify" and "reinvigorate" the business after losing a string of... read more   Mobile adspend forecast to overtake TV for first time in 2016 10 March 16, Omar Oakes Mobile is forecast to overtake TV as the biggest area of adspend in the UK for the first time, according to research from eMarketer.   John Lewis Partnership reports profit fall despite focus on quality and innovation 10 March 16, Michelle Perrett The John Lewis Partnership has reported a fall in profits of 10.9% citing higher pension charges and lower property profits.   Take a look into our crystal ball of people-based marketing - Thurs 17th March @ 3pm Presented by Brand Republic and Salesforce Join us as we go beyond personalisation as we discuss ads, apps and achieving success with the experts at o2, Aimia Inc, Standard Life and Salesforce.                 Events and Digital Marketing Manager   £35,000 + Bonus Box Park, Shoreditch/London   ACCOUNT MANAGER – Shopper Marketing Agency – FMCG accounts – £28,000- £32,000   £28k - £32k Judi Patton, London (Central), London (Greater)   Senior Writer/ACD   Circa £65,000 Dahling Ltd, London (Central), London (Greater)   Account Manager - top 10 creative agency   Up to £34k Hutson Red Triangle, London (Central), London (Greater)   AV Account Manager - Independent Media Agency   £30000 - £35000 per annum + Ag Ultimate Asset, London               See all jobs

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