Remembering Ronnie Corbett's hilarious ads, A call to arms for ad creatives, Dairylea returns to TV advertising

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Campaign Daily Fix March 31, 2016

Latest news Comedy great Ronnie Corbett dies: remembering his hilarious ads Omar Oakes Ronnie Corbett, the veteran entertainer best known for The Two Ronnies, has died aged 85. Advertising is on its knees - what an opportunity Tony Cullingham At Saatchi & Saatchi London on 24 March, Tony Cullingham, the leader of the Watford Advertising Course, gave a call-to-arms speech to his graduating students. Some people thought it was worth publishing. Campaign agreed. A view from Dave Trott: Real disruption is uncomfortable Dave Trott One morning in 1993, I got a phone call at home: "Don't come into work, a bomb's blown the front of the agency in". Dairylea returns to TV advertising after three-year hiatus Omar Oakes Dairylea, the cheese snack brand, is returning to TV advertising next week for the first time in three years with a dramatic take on children's imaginations during playtime. Why it's time to ditch your five-year agency plan Alan Fayolle Martin Sorrell boldly announced at the Guardian's Changing Media Summit last week that "we're not in the advertising business anymore". Alan Fayolle, the managing partner at Forever Beta, reflects on why agencies need to ditch their five-year plans as a result. Carat upgrades UK adspend growth forecast to 6% Omar Oakes The UK advertising market will grow by 6.2 per cent this year, Carat has predicted in its latest adspend report, up from a previous forecast of 5.5 per cent for 2016. School Reports 2016: the year in tweets and photos Staff For our annual School Reports, Campaign asked agencies to sum up the past year in one image and 140 characters. Snapchat's new features herald big challenge to Facebook Messenger and WhatsApp Chris Pearce Snapchat is intent on positioning itself as the most "human" method of chatting on your phone, says the chief executive of TMW Unlimited. Raconteur bets on print with current affairs monthly for millennials Freddie Ossberg Raconteur is launching a free current affairs monthly aimed at millennials who want thoughtful, quality journalism in print, founder and publisher Freddie Ossberg explains. Red Bull Media House to provide content on Reuters Media Express Gurjit Degun Red Bull Media House, the media company focusing on sports, culture and lifestyle, has partnered with Reuters to publish content on the news site's Media Express division. Renault sponsors Discovery adventure shows with James Cracknell idents Omar Oakes Discovery Networks has bagged its biggest sponsorship deal to date after agreeing a nine-month deal with Renault for its adventure programming. Brave hires Nicholson as first ECD Omar Oakes Brave, the independent creative agency, has hired Mike Nicholson, the former executive creative director at The&Partnership Canada, as its first executive creative director. Tesco Thailand ad under fire for showing maid being slapped Staff Tesco Lotus has removed a widely shared video after it was slammed for a scene where a woman slaps her domestic helper. The Work McDonald's "we are awake" by Leo Burnett London A slowed-down, piano version of Rhythm Of The Night accompanies images of the UK's night-owls in a new ad for McDonald's. Trending WPP lawyers: Martinez made rape joke to 'lighten the tension' Omar Oakes Gustavo Martinez, the former global chief executive of J Walter Thompson, joked about rape to colleagues to "lighten the tension" and improve employees' morale, lawyers for WPP have told a US court. Starting salaries of the agency stars Campaign staff What did your boss make as a junior account exec in 1982? As the industry faces a possible mass wage increase, we look back at some humble beginnings Editor's Pick Why we're loving: Aine Donovan, production director, Bartle Bogle Hegarty London Donovan organised She Lights Up the Night, a graphic-art exhibition and auction in aid of Refuge, the domestic violence support charity. History of advertising: No 166: Subservient Chicken A more bizarre early warning to advertisers not to underestimate the web's power would be hard to imagine than an eager-to-please chicken that appeared to obey any online order given to him. More Pure TV brilliance from Virgin Active: the Thinkboxes Awards for TV ad creativity Presented by Campaign, Marketing & Thinkbox 'We've Got a Workout for That', Iris Worldwide's cheeky commercial triumphs in this month's Thinkboxes.       Campaign Jobs Graphic Designer £27,252 - 31,368 The Royal Borough of Kingston Upon Thames, Kingston Upon Thames Campaign Manager Adobe Competitive Bodhi Resourcing, London (Greater) Senior Digital Marketing Consultant Paying up to £65,000 Bodhi Resourcing, London (Greater) Senior Campaign Solutions Analyst Paying up to £40,000 plus excellent benefits and bonus Bodhi Resourcing, London (Greater)

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