Lida buys agency to launch in US, Aviva, Spanier on Sorrell's pay, JWT crisis, Monsanto, Digital Mavericks, Just Eat

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Campaign Daily Fix March 16, 2016

Latest news M&C Saatchi buys MCD Partners to launch Lida in New York Maisie McCabe M&C Saatchi's digital and direct agency Lida has bought a majority stake in the New York digital customer experience agency MCD Partners in a deal valuing the business at around £10 million. Aviva aims to help people save money in global campaign Gurjit Degun Aviva is encouraging people to "save smarter" in a new global campaign that moves the brand away from focussing on motor insurance. Handing Martin Sorrell a £63 million share award? That's overpaid Gideon Spanier Is Sir Martin Sorrell worth his £63 million share award that he received this week? The short answer has to be no, says Campaign's head of media. WPP hires outside law firm to investigate Gustavo Martinez racist joke claims Omar Oakes & Eleftheria Parpis WPP have hired an external law firm to investigate claims of racist and sexist jokes made by J Walter Thompson's global chief executive. JWT hires Finsbury for crisis comms amid Gustavo Martinez jokes lawsuit Diana Bradley Finsbury began helping its sister WPP agency with crisis communications and reputation management after Martinez was sued by the agency's chief communications officer last week MEC wins pan-European media for controversial agriculture giant Monsanto Gurjit Degun Monsanto, the controversial conglomerate that owns the weed killer brand Roundup, has appointed MEC to handle its pan-European media planning and buying business. Digital Mavericks: The hunt is on for 2016's innovators Sandra Halliday Marketing's Digital Mavericks initiative for 2016 celebrates the most innovative women in digital marketing. We picked some truly inspirational Mavericks in 2015. Will you be on the 2016 list? Just Eat uses TV ads to drive expansion in all of its global markets Gideon Spanier Just Eat is now using TV advertising in every country in which it operates to drive the rapid expansion of its online food delivery business. Ad Pulse: Why OK Go's 'zero gravity' music video went viral Unruly Unruly has analysed the most-shared online ad of February - S7 Airlines and OK Go "upside down and inside out" by Damian Kulash and Trish Sie - to unearth some wisdom for marketers. Discovery launches international ad sales arm with string of senior hires Gideon Spanier Discovery has launched an international ad sales arm and made a string of high-level appointments in London as it looks to capitalise on its Olympic TV rights. Unilever Foundry's five innovation bets for 2016 Jeremy Basset Startups are constantly reinventing the world we live in, creating new, more effective, more efficient and more sustainable solutions to the challenges, says the head of Unilever Foundry. The Work Inspiring the future "redraw the balance" by MullenLowe London Kids are asked to draw pictures of firefighters, surgeons and fighter pilots in the latest social experiment ad to shine a light on gender stereotypes. Jaguar "the arrival" by Spark44 Stephen Hawking, the celebrated theoretical physicist, makes a cameo as a villain in a new ad for Jaguar. Editor's pick The billion-pound battle for TfL's Tube advertising contract Gideon Spanier Big changes are looming in the out-of-home sector when the winner of the lucrative TfL Tube advertising contract is announced next week, Gideon Spanier writes. Heroes: Vivienne Westwood by Nicky Bullard Nicky Bullard More than inventing punk or going knickerless to meet the Queen, Nicky Bullard idolises the Dame for her unfettered celebration of femininity. The January/ February Thinkboxes Shortlist Presented by Campaign, Marketing & Thinkbox Who will get the academy's vote in the latest Thinkboxes shortlist?    Also in the news Virgin Radio to launch with live show on a train Gurjit Degun Virgin Radio is set to transmit a live radio show from a moving Virgin Train, with bands performing live. Archant launches global luxury property title Gurjit Degun Archant, the regional paper and magazines publisher, has launched a quarterly global luxury property magazine after an editor of one of the company's titles pitched the idea. Campaign Jobs Graphic Designer £27,252 - 31,368 The Royal Borough of Kingston Upon Thames, Kingston Upon Thames Senior Digital Marketing Consultant Paying up to £65,000 Bodhi Resourcing, London (Greater) Campaign Manager Paying up to £40,000 plus excellent benefits and bonus Bodhi Resourcing, London (Greater) Associate Director Competitive + bonuses Live Recruitment, Oxfordshire

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