Friday 18 March 2016

Smartwatches seize quarter of wearable device market after Apple Watch launch; Kevin Bacon stumps game show presenters in spoof quiz for EE; Campaign Viral Chart

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Digital PM brought to you by The Wall 18th March
 
Smartwatches seize quarter of wearable device market after Apple Watch launch

Smartwatches seize quarter of wearable device market after Apple Watch launch

18 March 16, Matthew Chapman

UK sales of smartwatches surged after the release of the Apple Watch last April.

 
Kevin Bacon stumps game show presenters in spoof quiz for EE campaign

Kevin Bacon stumps game show presenters in spoof quiz for EE campaign

18 March 16, Omar Oakes

Kevin Bacon turns the tables on game show hosts Rachel Riley and Stephen Fry in a spoof quiz for EE's latest brand campaign.

 
Amazon UK boss Christopher North jumps ship for US etailer Shutterfly...& more

Amazon UK boss Christopher North jumps ship for US etailer Shutterfly...& more

18 March 16, Matthew Chapman

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

 
Campaign Viral Chart: Adidas' goalkeeping masterclass video most shared

Campaign Viral Chart: Adidas' goalkeeping masterclass video most shared

18 March 16, Omar Oakes

Real Madrid's Keylor Navas gives a masterclass on how to be a goalkeeper in this football fan fodder by Adidas, which was the most shared online ad over the last seven days.

 
Why copywriters could fare well in the age of robots

Why copywriters could fare well in the age of robots

18 March 16, Russell Davies

We're on the edge of inventing a new form of expression between humans and machines, says Russell Davies.

 
Dump the bullsh*t buzzwords and seek out the DNA of the nation

Dump the bullsh*t buzzwords and seek out the DNA of the nation

18 March 16, Matt Jarman

In an increasingly digital and algorithmic world, it could be tempting to turn our backs entirely on demographics. But this is certainly not the answer if marketers want to put mindsets at the heart of... read more

 
Big data is about to go mega and the results could be evil

Big data is about to go mega and the results could be evil

18 March 16, Andrew Pemberton

Over this weekend, The Economist declared Moore's Law was finished, writes Andrew Pemberton, director of Furthr.

 
 
18 March 16
Coping with life after right side ads

Last month, Google redesigned its search engine results page, removing the paid results on the right hand side. The move reduced the total number of ads on the page and added a new fourth ad at the top...

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18 March 16
The Daily Poke: Quick lip

One hand to hold your selfie stick, the other to apply mascara. That, according to beauty brand Milk, is how young women are using makeup today. They've come up with a range that completely re-imagines...

read more
 
18 March 16
Data, attention and value for digital media

In popular media outlets there are daily messages about how consumer data is being sold to unscrupulous companies for illicit purposes. While this may be true in some specific cases involving illegal...

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18 March 16
What does ad-blocking mean for creative agencies?

Ad-blocking. It's happening everywhere you look. It's the digital equivalent of sticking all the direct mail that comes through your front door straight into the bin, without even a glance. Like...

read more
 
17 March 16
Brands pay tribute to #StPatricksDay on Twitter

Happy St Patrick's Day. To mark the day that honours Ireland's patron saint, brands including Red Bull, McDonald's and, of course, Guinness have been taking to Twitter to celebrate...

read more
 
 
 
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